International Game Technology PLC Partners with Brightstar to Modernize Missouri Lottery Operations
- Brightstar Lottery PLC partners with Missouri Lottery to modernize operations using the OMNIA™ system over an eight-year contract.
- The collaboration aims to enhance player experiences and operational efficiency through integrated retail and digital channels.
- Brightstar's technology has contributed over $8.5 billion to Missouri's public education over three decades, emphasizing its community impact.
Brightstar Lottery to Modernize Missouri Lottery Operations with OMNIA™ System
Brightstar Lottery PLC has secured an eight-year contract to modernize the Missouri Lottery's retail and digital operations through its integrated lottery solution, OMNIA™. This partnership aims to enhance operational efficiency and improve player experiences by seamlessly connecting retail and digital channels. The introduction of features such as Connected Play, second-chance promotions, and a loyalty program demonstrates Brightstar's commitment to engaging players in new and innovative ways. Lester Elder, Executive Director of the Missouri Lottery, underscores the significance of this collaboration, noting that Brightstar's technology has played a vital role in contributing over $8.5 billion to public education in Missouri over the last three decades.
Scott Gunn, Brightstar's Chief Operating Officer for North America Lottery, expresses pride in supporting the Missouri Lottery as it navigates the rapidly evolving lottery landscape. The modernization of lottery operations is not only about technological upgrades but also about maximizing funds for education. By integrating digital enhancements and providing new retailer equipment, Brightstar aims to create a more dynamic and engaging environment for players. The project includes the deployment of over 5,000 Retailer Pro S2s, along with various GameTouch™ models and upgraded communication systems, all designed to optimize player engagement and operational efficiency.
Brightstar's extensive experience is evident as it serves nearly 90 lottery clients across six continents, including being the primary technology provider for 26 of the 46 U.S. lottery jurisdictions and seven of the largest lotteries worldwide. As the lottery industry continues to evolve, Brightstar remains focused on delivering innovative, secure technology solutions that fulfill player needs while providing substantial benefits to communities. The partnership with the Missouri Lottery exemplifies Brightstar's dedication to supporting educational initiatives through improved lottery operations.
In related news, the modernization project reflects a broader trend within the lottery industry, where technology plays an increasingly crucial role in attracting and retaining players. As states look to boost revenue and enhance funding for public services, collaborations like the one between Brightstar and the Missouri Lottery may set a precedent for future initiatives nationwide.
Furthermore, Brightstar's commitment to innovation aligns with industry demands for secure and engaging gaming experiences, reinforcing its position as a leader in lottery technology. With a focus on enhancing player engagement and operational efficiency, Brightstar continues to shape the future of lottery operations globally.