Rubicon Invests in Nuqleous to Enhance Retail Analytics; Impact on Magnite's Market Potential
- Nuqleous secures majority investment from Rubicon Technology Partners to enhance retail analytics and drive innovation.
- The investment aims to leverage resources for better client service and market expansion in retail analytics.
- Nuqleous is positioned for growth and innovation under new CEO Ben Cronin, supported by Rubicon's expertise.

Nuqleous Secures Majority Investment to Drive Retail Analytics Innovation
Nuqleous, a prominent player in retail analytics and space planning software, has recently announced a strategic majority investment from Rubicon Technology Partners, designed to propel its product innovation and foster long-term growth. Originally founded as Rock Solid Retail, Nuqleous specializes in converting extensive retail data into actionable insights tailored for consumer packaged goods companies. By utilizing advanced data normalization techniques and robust business intelligence tools, the company aims to enhance decision-making processes within the retail sector. This investment marks a pivotal moment for Nuqleous, allowing it to leverage Rubicon’s resources and expertise to better serve its clients and expand its market reach.
With the appointment of Ben Cronin as the new CEO, Nuqleous is poised for transformative leadership. Cronin brings more than 20 years of experience in the retail and supply chain software industry, including a notable position as Senior Vice President of Consumer Packaged Goods at e2open. His extensive background positions him well to steer Nuqleous towards greater innovation and operational efficiency. Co-CEOs Garrett Levey and Bill Kloza, who have been at the helm since 2023, will continue to play vital roles on the Board of Directors, ensuring that the company’s focus on customer success and innovative solutions remains intact. Their collaboration with Rubicon is expected to amplify the company's impact, enabling it to scale its offerings effectively in a competitive landscape.
Rubicon's Principal, Evan Howell, emphasizes the firm’s commitment to empowering innovative technologies within the consumer packaged goods sector, expressing confidence in Cronin’s leadership and strategic vision. This partnership not only signifies a strong endorsement of Nuqleous’ capabilities but also positions the company for accelerated growth in the retail analytics market. The collaboration is anticipated to yield advanced tools that help clients better harness retail data, ultimately leading to smarter decision-making processes. As the retail space continues to evolve, Nuqleous stands ready to enhance its competitive edge and deliver significant value to its clients.
In addition to this investment, Raymond James serves as the exclusive financial advisor for Nuqleous throughout this process, highlighting the strategic importance of this partnership. The investment from Rubicon Technology Partners is seen as a key step in positioning Nuqleous as a leader in the retail analytics field, paving the way for future innovations and market expansions. As the company looks ahead, it remains committed to transforming retail data into actionable insights, further solidifying its role in shaping the future of consumer packaged goods.