TELUS Advocates for Ethical AI Development at UN Summit 2025
- TELUS advocates for responsible AI practices at the UN AI for Good Global Summit 2025 in Geneva.
- The company showcases its Fuel iX platform, integrating Indigenous intelligence into ethical AI systems.
- TELUS emphasizes upskilling in AI and promoting inclusive participation for a socially responsible technological landscape.

TELUS Champions Ethical AI Development at UN Summit
TELUS, a prominent global technology company, takes a significant step in advocating for responsible AI practices during the United Nations AI for Good Global Summit 2025, which takes place in Geneva from July 8 to 11. Represented by President and CEO Darren Entwistle and Chief Data & Trust Officer Pam Snively, TELUS joins the AI Skills Coalition, a collective effort aimed at addressing the critical global skills gap in artificial intelligence. The participation underscores TELUS’s commitment to fostering ethical AI development while prioritizing community engagement and inclusive participation.
At the summit, TELUS showcases its Fuel iX platform through an interactive workshop that illustrates how Indigenous Peoples’ intelligence can be integrated into ethical AI systems. This approach aligns with a broader vision that emphasizes the importance of diverse perspectives in technology development. Throughout the event, TELUS actively contributes to discussions on responsible AI practices, highlighting the necessity for AI literacy and effective governance. Snively articulates the company's philosophy that trustworthy data practices are essential in building technological solutions that people can rely on, advocating for a human-centric approach to AI that fosters trust and accountability.
The summit also serves as a crucial venue for TELUS to align its initiatives with the goals set forth by ITU Secretary-General Doreen Bogdan-Martin. This vision presents a future where AI systems are not only powerful but are also developed with comprehensive skillsets and inclusive participation in mind. By collaborating with industry partners, community leaders, and stakeholders, TELUS reinforces its role as a thought leader in promoting innovative AI solutions that provide social benefits while adhering to ethical standards. This commitment positions TELUS at the forefront of the ongoing dialogue about the responsible evolution of technology.
In addition to its prominent role in discussions, TELUS emphasizes the importance of upskilling individuals in AI, recognizing that a knowledgeable workforce is vital for navigating the complexities of AI integration in society. The company's efforts at the summit reflect a broader trend in the technology sector, where ethical considerations and community engagement are increasingly seen as paramount in the development of AI technologies.
Overall, TELUS’s participation in the AI for Good Global Summit not only highlights its dedication to ethical AI practices but also reinforces its commitment to shaping a socially responsible technological landscape that benefits all stakeholders involved.