Bandwidth Stock: Vineyard Vines Collaborates with Zac Brown Band for Exclusive Capsule Collection
- Vineyard Vines and Zac Brown Band launch a capsule collection, blending their coastal and Southern aesthetics.
- The collaboration aims to deepen engagement with fans while expanding Vineyard Vines' lifestyle offerings.
- Vineyard Vines has grown to over 600 global stores, showcasing adaptability and commitment to consumer demands.
Vineyard Vines and Zac Brown Band Launch Collaborative Capsule Collection
Vineyard Vines, the lifestyle brand celebrated for its iconic smiling pink whale logo and motto, "Every Day Should Feel This Good," unveils a limited-edition capsule collection in collaboration with the renowned Zac Brown Band. This partnership, announced on July 18, 2025, symbolizes a fusion of vineyard vines' relaxed coastal aesthetic and the Southern charm intrinsic to the Grammy-winning band’s identity. The collection features a range of apparel, including tees, polos, and hats, designed to resonate with fans of both brands, reflecting a shared ethos of quality and a commitment to embracing life’s experiences.
Ian Murray, Co-Founder of vineyard vines, emphasizes the longstanding friendship and mutual values that have fostered this collaboration. He shares insights into how both entities have evolved from humble beginnings to become cultural icons, each cultivating a dedicated following through perseverance and passion. This partnership not only celebrates their individual journeys but also showcases the synergy between vineyard vines and Zac Brown Band, illustrating how collaboration can create unique experiences that resonate with consumers on a deeper level.
Shep Murray, also a Co-Founder, expresses enthusiasm for commemorating Zac Brown Band's Sphere residency with this exclusive collection. He highlights the band's music as a celebration of authenticity and living life to the fullest, values that align closely with vineyard vines' mission. The collection is available for purchase on the vineyard vines website, appealing to fans eager to embrace the spirit of both brands, while supplies last. This collaboration signifies a strategic initiative by vineyard vines to broaden its lifestyle offerings and deepen its engagement with customers who cherish both music and quality apparel.
In addition to the collaboration, vineyard vines continues to expand its reach, with its products now available in over 600 stores globally, alongside 126 freestanding retail locations. This evolution from a single necktie line to a comprehensive lifestyle brand illustrates the company’s adaptability and commitment to meeting consumer demands across various markets. The partnership with Zac Brown Band not only reinforces vineyard vines' brand identity but also enriches the cultural landscape of lifestyle branding.
Zac Brown Band’s impressive track record includes six consecutive albums in the Billboard 200 top 10 and over 30.5 million singles sold, establishing them as a formidable force in the music industry. This collaboration is poised to enhance both brands' visibility, providing an opportunity for fans to celebrate music and lifestyle together through fashion.