Anywhere Real Estate Appoints Barri Rafferty as Chief Communications Officer to Enhance Brand Strategy
- Anywhere Real Estate appoints Barri Rafferty as Chief Communications Officer to enhance brand reputation and stakeholder communication.
- Rafferty’s experience in public relations and consumer confidence will support Anywhere’s mission in the real estate sector.
- The company aims to leverage innovative strategies for deeper connections and improved brand integrity in the real estate community.
Anywhere Real Estate Welcomes New Chief Communications Officer to Drive Brand Strategy
Anywhere Real Estate Inc. solidifies its commitment to enhancing brand reputation and stakeholder communication by appointing Barri Rafferty as its new Chief Communications Officer and Head of Public Affairs, effective June 23, 2025. Rafferty, who reports directly to President and CEO Ryan Schneider, brings a wealth of experience from her previous roles, including CEO of Ketchum and leadership positions at Sodali & Co. Her strong background in communications leadership is expected to play a crucial role in overseeing the company’s public relations, government relations, and event management strategies, areas vital for reinforcing Anywhere's market presence.
Rafferty's appointment aligns with Anywhere's strategic vision to strengthen its brand among brokers, agents, investors, and consumers. Schneider highlights her dynamic leadership and aptitude for crafting compelling messages tailored to diverse audiences. This capability is particularly important as the company seeks to navigate the complexities of the residential real estate sector while maintaining a strong, trustworthy image. Rafferty’s previous experience at Wells Fargo, where she focused on enhancing consumer confidence, positions her well to contribute to Anywhere's mission of facilitating seamless real estate transactions for millions each year.
In addition to her notable career achievements, Rafferty's involvement in various organizations, including her interim CEO role at C200, amplifies her qualifications to elevate Anywhere's brand. With a portfolio that includes renowned brands like Better Homes and Gardens® Real Estate and Sotheby's International Realty, Anywhere Real Estate is poised for growth as it enhances its reputation for trust and performance in the global real estate market. Rafferty’s leadership is anticipated to play a pivotal role in advancing the company’s initiatives and further solidifying its standing in a competitive landscape.
Beyond Rafferty's appointment, Anywhere Real Estate aims to leverage innovative strategies to engage with its diverse stakeholder base effectively. By focusing on communication excellence and brand integrity, the company is set to expand its influence and foster deeper connections within the real estate community. As Anywhere continues to adapt to market changes, Rafferty’s expertise will be instrumental in shaping its narrative and driving forward its strategic objectives.
Overall, the addition of Barri Rafferty represents a significant step for Anywhere Real Estate as it embarks on a transformative journey to enhance its brand identity and operational effectiveness in the rapidly evolving real estate sector.
