Anywhere Real Estate's Century 21 Launches International Week of Giving for Community Impact
- Century 21 Real Estate launches its fourth International Week of Giving from July 28 to August 1, 2025.
- The initiative encourages brokerages to address critical issues like housing access, food insecurity, and environmental sustainability.
- Century 21's partnership with Easterseals highlights its commitment to philanthropy, raising over $2.6 million in 2024.
Century 21 Real Estate Launches Annual International Week of Giving
Century 21 Real Estate LLC, a subsidiary of Anywhere Real Estate Inc., announces the commencement of its fourth annual International Week of Giving, starting during the 2025 Major League Soccer (MLS) All-Star Game on July 23 in Austin, Texas. This initiative, which runs from July 28 to August 1, aims to galvanize the CENTURY 21® System in philanthropic endeavors across diverse communities. The campaign stands out by facilitating independent brokerages to showcase their fundraising activities and service projects, all targeting critical issues such as housing access, food insecurity, disaster relief, education, health, and environmental sustainability. With a robust social media strategy under the hashtag #C21WithYou, Century 21 seeks to amplify its message of community involvement and collective responsibility.
The significance of this year’s campaign is underscored by its long-standing partnership with Easterseals, an organization dedicated to disability and community services, which spans 46 years. In 2024 alone, the CENTURY 21 System raised over $2.6 million for Easterseals, contributing to an impressive lifetime total of $141 million. This financial support reflects the brand’s commitment to effecting positive change in the lives of individuals and communities, reinforcing the notion that real estate is fundamentally about serving people rather than merely transacting properties. Mike Miedler, President and CEO of Century 21 Real Estate LLC, reiterates this philosophy, stating, "Real estate is about more than just property — it's about people."
Through International Week of Giving, Century 21 Real Estate not only emphasizes its philanthropic spirit but also fosters a culture of collaboration among its brokerages. The initiative encourages local participation, allowing independent offices to tailor their fundraising and service projects to the unique needs of their communities. This grassroots approach cultivates a sense of ownership and accountability, driving home the message that even small efforts can lead to significant impacts. By engaging its network in such a meaningful way, Century 21 continues to solidify its role as a leader in the real estate industry, dedicated to making a lasting difference.
In addition to its philanthropic efforts, Century 21 Real Estate showcases its commitment to social responsibility through various community-focused events. These initiatives not only address urgent societal challenges but also enhance the brand's reputation as a socially conscious organization. The upcoming International Week of Giving serves as a reminder of the power of collective action in tackling pressing issues.
As Century 21 prepares for this year’s campaign, it highlights the importance of unity and community engagement in creating sustainable change. The International Week of Giving exemplifies how the real estate industry can contribute positively to society, reinforcing the message that every transaction is ultimately about helping individuals and communities thrive.
