Anywhere Real Estate's Coldwell Banker Launches 'Live Well' Campaign Focusing on Emotional Homeownership
- Coldwell Banker launches "Live Well With ColdwellSM," focusing on emotional storytelling and fulfilling homeownership experiences.
- The innovative Move Meter® empowers consumers by comparing cities based on lifestyle factors and cost of living.
- Coldwell Banker emphasizes philanthropy, raising over $3.37 million for St. Jude Children's Research Hospital since 2020.
Coldwell Banker Launches 'Live Well With ColdwellSM' Campaign Emphasizing Emotional Connection in Real Estate
Coldwell Banker Real Estate LLC, a subsidiary of Anywhere Real Estate Inc., introduces its new national advertising campaign, "Live Well With ColdwellSM," aiming to redefine the narrative around real estate transactions. The campaign's focus on emotional storytelling highlights the importance of creating a fulfilling life through homeownership, beyond just buying or selling a property. Set to debut at Coldwell Banker's Generation Blue Experience®, the campaign emphasizes the brand's commitment to enhancing clients' lives and reflects a broader trend in the real estate industry towards personalization and emotional engagement.
A key feature of this campaign is the innovative Move Meter®, a digital tool designed to assist consumers in comparing cities based on various factors, including cost of living and lifestyle amenities. This technology aims to empower potential homebuyers and sellers by providing them with critical insights that affect their quality of life. The campaign also integrates licensed music from Cat Stevens, further enhancing the emotional resonance of the ads. The new tagline encapsulates Coldwell Banker's philosophy: real estate is not just about transactions; it’s about establishing a well-lived life, reinforcing the brand's commitment to client-centric service.
Additionally, for the first time, the campaign allocates dedicated ad placements for the Coldwell Banker Global Luxury program. This strategic move is intended to showcase the brand’s strengths in catering to affluent buyers and sellers on a global scale, further solidifying Coldwell Banker’s position in the luxury real estate market. With a network of 95,000 agents supported by cutting-edge marketing tools and professional development resources, Coldwell Banker continues to set the standard for exceptional service across all price points in the evolving housing landscape.
In tandem with its marketing initiatives, Coldwell Banker reaffirms its commitment to philanthropy, having raised over $3.37 million for St. Jude Children's Research Hospital since the partnership began in 2020. The recent $1 million donation from affiliated agent Mary Williams marks the largest single contribution from an agent, demonstrating the brand's dedication to making a positive impact on families facing pediatric health challenges. This philanthropic approach not only enhances the company's community engagement but also aligns with the emotional storytelling theme of their advertising campaign.
As Coldwell Banker prepares to launch its campaign during the upcoming football season, it aims to leverage its historical success in sports marketing to reach a broader audience. With a proven track record of ad effectiveness and a commitment to both client service and social responsibility, Coldwell Banker stands poised to continue its legacy of excellence in the real estate industry.
