AT&T Supports Historic Taylor vs. Serrano III: Elevating Women's Boxing and Sports Equality
- AT&T's involvement in the Taylor-Serrano trilogy could boost brand visibility and support for women's sports.
- The event highlights the growing recognition and respect for female athletes in traditionally male-dominated sports.
- Aligning with such high-profile events reflects AT&T's commitment to promoting inclusivity in the sports industry.

Historic Showdown: Taylor vs. Serrano III Set to Elevate Women's Boxing
The highly anticipated trilogy fight between Katie Taylor and Amanda Serrano is poised to take place at Madison Square Garden, a venue synonymous with historic boxing moments. This matchup not only revisits a fierce rivalry but also highlights the growing prominence of female athletes in the boxing arena. Co-founder of Most Valuable Promotions, Nakisa Bidarian, shares insights on the significance of this bout, which is expected to be a defining event in the sport. With Taylor holding a record of 24 wins and just 1 loss, and Serrano at 47 wins, 3 losses, and 1 draw, both fighters bring exceptional credentials into the ring. The stakes are high as they compete not only for victory but for legacy, with Taylor having previously won both encounters by narrow margins.
The previous match between the two fighters in November 2023 showcased the intensity and skill present in women’s boxing. Taylor’s victory came amidst controversy, as she sustained a serious cut from a headbutt, leading to a point deduction, while Serrano demonstrated her striking prowess by landing 107 more punches. This upcoming fight is critical for both athletes, as it seeks to resolve the contentious debates surrounding their past encounters and potentially solidify their rivalry as one of the greatest in boxing history. The setting of Madison Square Garden adds to the event's significance, as it continues to elevate women’s contributions to a sport traditionally dominated by men.
Bidarian emphasizes that this trilogy is more than just a fight; it is a celebration of women’s boxing and its evolution. As fans eagerly anticipate the showdown, the event also serves as a platform to inspire future generations of female fighters. The excitement surrounding the bout reflects a broader trend in sports, where female athletes are increasingly gaining recognition and respect for their achievements. Taylor and Serrano's rivalry not only captivates boxing enthusiasts but also contributes to the ongoing narrative of empowerment and equality in sports.
Broader Impact on Women's Sports
The Taylor-Serrano trilogy is emblematic of a larger movement within women’s sports, showcasing the skill and determination of female athletes. As interest in women's boxing grows, events like these play a crucial role in fostering visibility and support for female fighters. The anticipation surrounding the fight highlights the potential for financial and cultural investment in women's sports, signifying a shift in how audiences engage with female athletes.
As AT&T continues to explore partnerships and sponsorship opportunities within the sports industry, aligning with high-profile events like the Taylor-Serrano trilogy could enhance its brand visibility and commitment to promoting inclusivity. The impact of this fight extends beyond the boxing ring, as it reinforces the message that female athletes deserve equal recognition and celebration in all sports arenas.