BJ's Restaurant Highlights Asti Week: A Celebration of Culinary Pairings in NYC
- BJ's Restaurant will offer a complimentary glass of Asti Spumante during Asti Week for diners.
- Specially curated dishes featuring Moscato d'Asti will be available at BJ's Restaurant.
- The event aims to showcase the culinary versatility of Asti wines at BJ's Restaurant.
Asti Week: A Culinary Celebration in New York City
From September 15 to 19, 2025, New York City prepares to host its inaugural Asti Week, a distinctive celebration honoring the Italian sparkling wines Asti Spumante and Moscato d'Asti. Organized by the Consorzio Asti DOCG, this event aims to broaden the perception of these wines, which are often relegated to dessert pairings. With a focus on their versatile culinary applications, Asti Week invites diners to experience how these sparkling wines can complement a variety of dishes, transforming the traditional view of their role in dining.
Asti Spumante is known for its vibrant bubbles and aromatic notes of pear, acacia, and white flowers, making it a delightful option for aperitifs and savory meals. On the other hand, Moscato d'Asti offers a lower alcohol content and a gentle effervescence, with flavors of peach, sage, and orange blossom, which pairs excellently with spicy dishes and salty cheeses. By showcasing these wines in diverse culinary contexts, Asti Week seeks to educate patrons about their food-friendly profiles, encouraging a more adventurous exploration of wine pairings.
Fifteen prominent restaurants in New York City, including well-known establishments like Amo, Cacio e Pepe, and Osteria Brooklyn @ LIC, will participate in this initiative. They will offer diners a complimentary glass of Asti Spumante or a cocktail featuring the wine, along with specially curated dishes that highlight the unique qualities of Moscato d'Asti. According to Giacomo Pondini, Director of the Consorzio Asti DOCG, the event aims to raise awareness about the joyful and approachable nature of these wines, reinforcing their place in the broader culinary landscape beyond mere dessert accompaniments.
In addition to enhancing the dining experience, Asti Week serves as a platform for the Consorzio Asti DOCG to promote the Asti appellation. Through this initiative, the organization encourages both restaurants and patrons to explore the unexpected culinary possibilities that these sparkling wines can offer, ultimately enriching the gastronomic fabric of New York City.
As the event approaches, food enthusiasts and wine lovers alike are encouraged to visit the websites of the Consorzio Asti DOCG and Asti Week for more information. This celebration not only highlights the quality and versatility of Asti wines but also reaffirms the importance of innovative pairings in the culinary world.
