BJ's Restaurant Joins PRIMA to Revolutionize Dining Experience in Miami
- PRIMA partners with over 70 restaurants, improving guest access to popular dining venues, including BJ's Restaurant.
- The platform enhances reservation reliability, helping BJ's Restaurant better manage demand and reduce no-shows.
- PRIMA aims to revolutionize the dining experience, benefiting both guests and BJ's Restaurant through improved operations.
### Revolutionizing Dining: PRIMA's Launch in Miami
The hospitality landscape in Miami experiences a significant shift with the introduction of PRIMA, a new marketplace aimed at enhancing the dining and nightlife experience. Founded by Alex Zhardanovsky, PRIMA addresses the critical friction points that both guests and restaurant operators face in accessing popular venues. By partnering with over 70 restaurants, including esteemed establishments like Sparrow, MILA, and Estiatorio Milos, PRIMA creates a seamless connection between high-demand dining spots and their patrons. Zhardanovsky emphasizes the dual challenges of unpredictable demand for restaurants and the difficulty guests encounter in securing reservations. PRIMA’s platform tackles these issues by offering precise reporting and analytics, allowing restaurants to forecast demand while providing guests with reliable reservation options.
The innovative PRIMA platform streamlines operations within the hospitality sector by improving inventory management and providing a real-time access layer that benefits both diners and restaurant operators. Guests can now enjoy the luxury of securing tables at coveted venues, while restaurateurs benefit from enhanced utilization of their dining spaces. The service serves as a demand engine, helping to reduce no-shows and convert last-minute availability into guaranteed revenue. Furthermore, hotels can incorporate PRIMA as an amenity, enhancing their guests' overall experience while driving ancillary revenue for both the hotels and the restaurants involved.
PRIMA boasts a leadership team composed of seasoned professionals from the reservation technology sector and various high-profile restaurant groups across major cities, including New York and Los Angeles. This expertise ensures that the platform is not only effective but also tailored to meet the specific needs of the hospitality industry. Dean Tsakanikas, COO of Noble33, highlights the positive feedback from guests referred through PRIMA, noting that they tend to be highly engaged and appreciative of the streamlined dining experience. As PRIMA continues to develop, it is poised to redefine how both guests and restaurants interact, ultimately enhancing the overall dining experience in Miami and beyond.
### Other Relevant Developments
In a parallel development within the restaurant technology sector, VoicePlug AI strengthens its leadership team by appointing Ray Villaman, a veteran restaurateur with 30 years of industry experience, to its Board of Directors. Villaman's extensive background, which includes notable roles at California Pizza Kitchen and Boston Market, adds significant expertise to VoicePlug AI's strategic growth efforts. His involvement underscores the company's commitment to leveraging advanced technology to enhance operational efficiency.
VoicePlug AI differentiates itself with its operator-first approach and its proprietary "Restaurant Domain Language Model," which streamlines the ordering process across various channels. Villaman's leadership is expected to refine the product roadmap further and address the real challenges faced by restaurant operators, positioning VoicePlug AI as a leader in enterprise-grade Voice AI solutions.
