Build-A-Bear Reintroduces Heartwarming Hugs Bear for National Hug Day Celebration
- Build-A-Bear reintroduces the Heartwarming Hugs bear on National Hug Day, emphasizing comfort and emotional support.
- The bear features a removable "bean heart" for warming or cooling, enhancing relaxation and connection.
- Build-A-Bear promotes a culture of belonging and community, recognized as one of America's Greatest Workplaces.
Build-A-Bear Emphasizes Connection with the Return of Heartwarming Hugs Bear
As Build-A-Bear Workshop prepares to celebrate National Hug Day on January 21, 2026, it announces the much-anticipated return of its Heartwarming Hugs plush bear, which had been sold out for nine months. This oversized bear, weighing between 3-5 pounds, is designed to provide comfort and relaxation through its unique features, including a removable "bean heart" that can be warmed or cooled. The Heartwarming Hugs bear, introduced in early 2025, aligns with the company's mission of "adding a little more heart to life," catering to the growing consumer interest in weighted and warming items that offer emotional support and comfort.
Sharon Price John, President and CEO of Build-A-Bear, underscores the significance of connection and comfort in everyday life, explaining that the Heartwarming Hugs Bear embodies these essential values. The return of this product comes at a time when societal interest in comfort items is surging, making the Heartwarming Hugs bear not just a toy, but a source of solace. By merging innovative design with emotional significance, Build-A-Bear reinforces its role in fostering connections through its products, reminding customers that the simple act of hugging can have profound benefits.
As Build-A-Bear continues to expand its global footprint, with over 650 locations in more than 30 countries, the brand's emphasis on the emotional power of a teddy bear hug resonates worldwide. The company’s commitment to creating a culture of belonging and community has also been recognized, as evidenced by its inclusion in Newsweek and Plant-A Insights Group's 2026 list of "America's Greatest Workplaces for Culture, Belonging." This recognition highlights the company's dedication to not just its products but also the deeper emotional connections they facilitate among customers.
The return of the Heartwarming Hugs bear offers an opportunity for customers to engage in the joy of creating and personalizing their furry friends, further enhancing the emotional experience associated with the brand. As Build-A-Bear celebrates its nearly 30-year legacy, its focus on connection, comfort, and community remains central to its mission, making the Heartwarming Hugs bear a symbol of love and warmth in a world that increasingly values emotional well-being.
In addition to its product offerings, Build-A-Bear Workshop continues to innovate within the industry by addressing consumer demands for products that provide comfort and emotional support. The company’s approach not only meets market needs but also enhances its reputation as a leader in the plush toy sector. The return of the Heartwarming Hugs bear is a testament to Build-A-Bear's commitment to evolving with its customer base while staying true to its core mission.
As the date for National Hug Day approaches, Build-A-Bear looks forward to inviting customers to partake in the joy of hugs, reinforcing the message that everyone could use a little extra warmth and comfort in their lives.
