Caesars Entertainment's Little Caesars Expands into UAE with New Dubai Restaurants
- Little Caesars will open its first restaurant in Dubai in July 2025, marking its entry into the UAE market.
- The brand aims to offer quality and affordable pizza, with menu customization for local tastes in the UAE.
- Little Caesars partners with Almutairi Restaurants Group to expand its presence and enhance customer satisfaction in Dubai.
Little Caesars Expands to UAE: A New Chapter in Global Growth
Little Caesars, the third-largest pizza chain globally, announces its entry into the United Arab Emirates with plans to open its first restaurant in Al Barsha, Dubai, in July 2025. This strategic expansion marks a significant milestone in the company's ongoing growth strategy, aiming to tap into the burgeoning culinary landscape of the UAE. The initial location will be followed by two additional outlets in Jebel Ali and Al Ghadeer, showcasing Little Caesars' commitment to becoming a prominent player in the region's pizza market.
The brand is well-known for its HOT-N-READY® pizza, which offers a combination of high quality, affordability, and convenience. With large Classic Pizzas starting at just 24 AED, Little Caesars positions itself as a value-driven option for consumers seeking delicious pizza without breaking the bank. Paula Vissing, President of Global Retail, expresses enthusiasm about the brand's debut in the UAE, emphasizing a dedication to fresh ingredients and exceptional value. The menu will be customized to cater to local tastes, blending global favorites with regional flavors to resonate with Dubai's diverse culinary scene.
Little Caesars' expansion is facilitated by a partnership with Almutairi Restaurants Group, the exclusive franchisee for the UAE. This collaboration leverages Almutairi's extensive experience in operating multiple Little Caesars locations in Kuwait. Abdulmohsan Al Mutairi, CEO of Almutairi Restaurants Group, underscores the pride in introducing Little Caesars to Dubai's vibrant population. As the city solidifies its reputation as a cultural and culinary hub, Little Caesars aims to carve a niche as a go-to option for pizza enthusiasts, ensuring that its commitment to quality, value, and service remains a cornerstone of its operations in this new market.
In addition to its growth plans, Little Caesars’ entry into the UAE reflects broader trends in the fast-casual dining sector, where consumers increasingly seek convenience and value. The brand's strategy aligns with the UAE’s dynamic food scene, which thrives on diversity and innovation. As Little Caesars embarks on this exciting journey, it is poised to make a significant impact in the local market, appealing to both residents and visitors alike.
With the UAE's rapid development and increasing demand for quality dining experiences, Little Caesars sets the stage for a successful introduction to the region, prioritizing customer satisfaction and community engagement as it builds its presence in Dubai.
