Cencora: Sunsweet Growers Inc. Appoints New CFO to Enhance Global Expansion Strategy
- Cencora welcomes Cor van den Berg as new CFO to enhance financial management and global expansion.
- Van den Berg brings over 25 years of experience in financial leadership to drive Sunsweet's strategic initiatives.
- His appointment aims to strengthen Sunsweet’s competitive edge and commitment to innovation in the market.
Sunsweet Growers Inc. Welcomes New CFO to Drive Financial Strategy and Global Expansion
Sunsweet Growers Inc., a leader in the dried fruit and beverage sectors, announces the appointment of Cor van den Berg as its new Chief Financial Officer (CFO). This strategic move aims to enhance the company’s financial management and support its ambitious goals of expanding its global presence. Van den Berg, with over 25 years of financial leadership experience, is set to oversee the company's global finance, accounting, treasury, and banking relations. His extensive background includes pivotal roles at Darigold, Mars, Inc., and City of Hope, where he successfully drove strategic planning and capital management.
Sunsweet's CEO, Brad Schuler, expresses optimism regarding van den Berg's arrival, noting that his profound expertise and strategic insights will play a crucial role in fortifying the company’s operations. As Sunsweet seeks to innovate and adapt to the ever-evolving market landscape, van den Berg’s leadership is expected to contribute significantly to the company’s financial strategy. The cooperative, established in 1917, has a long history in the food industry and is recognized for its extensive product line, particularly its status as the largest global brand of prunes, which is available in over 40 countries.
In his new role, van den Berg aims to implement Sunsweet's strategic priorities, focusing on consumer-led innovation, operational resilience, and market expansion. His appointment comes at a pivotal time as the company looks to leverage its century-long experience and strong brand reputation to create lasting value for its customers, employees, and stakeholders. With a cooperative of over 150 growers and manufacturing facilities located in California, Pennsylvania, and Chile, Sunsweet is poised to harness its resources and expertise to navigate the complexities of the global marketplace.
In addition to his financial acumen, van den Berg’s enthusiasm for Sunsweet’s rich culture and impressive growth history bodes well for the company’s future. His vision aligns with Sunsweet's commitment to sustainable practices and quality products, further solidifying its position in the industry. As the company embarks on this new chapter, the leadership transition is expected to invigorate Sunsweet’s strategic initiatives and enhance its competitive edge in the dried fruit and beverage markets.
Overall, the appointment of Cor van den Berg marks a significant development for Sunsweet Growers Inc., as it reinforces the company’s dedication to innovation and global expansion in a dynamic industry landscape.