Choice Hotels (CHH) Launches Targeted Campaigns for Enhanced Extended Stay Experience
- Choice Hotels International launches campaigns "Stay in Your Rhythm" and "The WoodSpring Way" for extended stay guests.
- These initiatives highlight tailored amenities and personalized service to enhance guest satisfaction and foster loyalty.
- Choice Hotels expands its presence with over 550 locations and a strong pipeline for future extended stay properties.
Choice Hotels International Launches Targeted Campaigns for Extended Stay Brands
Choice Hotels International, Inc. unveils two innovative marketing campaigns—“Stay in Your Rhythm” and “The WoodSpring Way”—aimed at enhancing its presence in the competitive extended stay lodging market. These initiatives cater specifically to guests who typically require accommodations for longer durations, such as business travelers on assignments, families relocating, or individuals navigating life transitions. By highlighting the unique needs of these guests, Choice Hotels positions itself as an industry leader in the extended stay segment, with over 550 locations currently operational and a robust pipeline of 51 properties under construction and more than 350 in development.
The “Stay in Your Rhythm” campaign focuses on amenities designed to help guests maintain their daily routines. Key features include in-room kitchens, on-site laundry facilities, fitness centers, and pet-friendly options. Noha Abdalla, Chief Marketing Officer at Choice Hotels, emphasizes that extended stay guests desire consistency and comfort rather than a temporary escape from their daily lives. By offering these tailored amenities, the campaign directly addresses the specific expectations of long-term guests, ensuring they feel at home even while away from their primary residences. This strategic approach not only enhances guest satisfaction but also fosters loyalty, encouraging repeat bookings.
“The WoodSpring Way” campaign complements the first by showcasing the genuine hospitality provided by the staff at WoodSpring Suites. This initiative emphasizes the commitment of the hotel personnel to create a welcoming environment for travelers. By training staff to focus on personalized service, Choice Hotels reinforces its dedication to meeting the diverse needs of both business and leisure travelers. This dual focus on service and amenities encapsulates the brand’s philosophy of providing exceptional experiences, firmly positioning Choice Hotels as a frontrunner in the extended stay market.
In addition to these campaigns, Choice Hotels continues to expand its footprint in the extended stay sector, responding to the increasing demand for long-term accommodations. With an aggressive development strategy, the company is well-poised to capitalize on the growing trend of extended stays, which have become more popular due to changing work dynamics and lifestyle choices. As the hospitality landscape evolves, Choice Hotels remains committed to innovation and customer-centric service, ensuring it meets the demands of modern travelers.
The launch of these campaigns marks a significant step for Choice Hotels as it reaffirms its understanding of the unique needs of extended stay guests. With a focus on routine, comfort, and exceptional service, the company aims to solidify its leadership position in this niche market.
