DailyPay Launches Frontline Communications to Boost Engagement for Hourly Workers
- DailyPay launched its Frontline Communications solution to enhance communication with deskless employees, improving workplace engagement.
- The tool integrates with DailyPay's app, facilitating company news sharing and shift swaps for hourly workers.
- DailyPay aims to reduce absenteeism and disengagement, reinforcing its role in employee motivation and engagement strategies.
Transforming Workplace Engagement: DailyPay’s New Frontline Communications Solution
In a significant development for the hourly workforce, DailyPay, a leading On-Demand Pay platform, introduces its Frontline Communications solution. Launched on September 15, 2025, the tool aims to revolutionize how employers communicate with their deskless employees, who often work varying shifts and may struggle to receive timely updates. Integrated into the DailyPay app, which many workers use to check available earnings, this solution enhances workplace engagement by facilitating the seamless exchange of company news and enabling shift swaps. The initiative comes in response to a growing demand for effective communication tools within industries that rely heavily on hourly labor.
DailyPay's new offering emerges against a backdrop of increasing recognition for the importance of financial wellness benefits in employee engagement. A recent employer study ranks DailyPay as the second most valued employee benefit, following healthcare, with a notable 55% of respondents identifying it as one of their top three engagement tools. This emphasizes the platform's critical role in fostering employer-employee relationships. Carly Brush, DailyPay’s SVP and General Manager of On-Demand Pay and HCM, stresses the company’s commitment to enhancing communication and engagement in the workplace, noting that real-time access to earned pay can significantly influence employee morale and participation.
The Frontline Communications tool is expected to address common challenges faced by employers, such as absenteeism and disengagement. According to Gallup research, organizations that achieve high levels of employee engagement can potentially reduce absenteeism by up to 78%. By integrating this communication solution into its existing suite of financial wellness offerings—which includes cash-back options and credit health products—DailyPay not only reinforces its position as a leader in employee motivation but also aims to contribute to a more engaged and productive workforce in today’s competitive labor market.
In addition to DailyPay's advancements, the iCIMS 2025 State of Frontline Hiring Report sheds light on the significant challenges in hiring across various sectors, including healthcare and retail. The report indicates that a staggering 91% of frontline hiring managers feel an urgent need to fill roles, yet many candidates do not progress past the application phase. The report highlights that 60% of applicants abandon their applications due to their complexity, pointing to a critical need for streamlined hiring processes.
Moreover, the study reveals a "job match gap," where 62% of hiring managers cite candidate quality as their primary concern. This underscores the necessity for employers to adopt more strategic hiring practices to attract and retain essential talent, especially in a labor market that increasingly values speed and technology-driven solutions. Both DailyPay's new communication tool and insights from the iCIMS report signify a pivotal moment for improving employee engagement and recruitment strategies in industries reliant on frontline workers.
