D.R. Horton Partners with Nékter Juice Bar for Limited-Time Krista Kolada Smoothie Launch
- Nékter Juice Bar partners with influencer Krista Horton to launch the limited-time Krista Kolada smoothie.
- The collaboration reflects Nékter's mission to merge wellness with cultural relevance and enhance customer engagement.
- Horton emphasizes the smoothie captures her "bright vibes" while delivering delicious and nutritious flavors.
Nékter Juice Bar Unveils Limited-Time Smoothie in Collaboration with Influencer Krista Horton
Nékter Juice Bar, a prominent player in the health-focused beverage market, announces the launch of its latest limited-time smoothie, the Krista Kolada. This new offering, available from July 16 to September 30, 2025, at all Nékter locations nationwide, signifies a strategic partnership with lifestyle influencer Krista Horton. With her extensive following of over 2 million on social media, Horton embodies the vibrant and authentic spirit that aligns with Nékter's commitment to clean and transparent ingredients. The smoothie itself features a refreshing blend of pineapple, strawberry purée, housemade cashew milk, coco whip, and a hint of agave, designed to provide a tropical escape for health-conscious consumers.
The collaboration with Krista Horton reflects Nékter's ongoing mission to merge wellness with cultural relevance. Alexis Parra, co-founder and Chief Visionary Officer of Nékter, highlights Horton's relatable persona as a significant asset to the brand. Parra asserts that this partnership is more than just a marketing strategy; it is an extension of Nékter’s identity and values. Horton's enthusiasm for the brand, coupled with her genuine approach to lifestyle content, helps create a meaningful connection with customers, reinforcing Nékter's role in the health and wellness space.
Horton, a long-time fan of Nékter, describes the process of developing her signature smoothie as surreal, emphasizing that it captures her "bright vibes" while delivering both delicious and nutritious flavors. By offering the Krista Kolada in multiple sizes—large, regular, and mini—Nékter aims to attract a diverse clientele, from loyal patrons to new customers curious about the latest trend. This initiative not only enhances the in-store experience but also highlights Nékter's dedication to innovation in health-focused products that resonate with contemporary lifestyle trends.
In addition to the new smoothie launch, Nékter Juice Bar continues to focus on expanding its menu options and enhancing customer engagement through strategic partnerships. By collaborating with influential figures like Krista Horton, the brand aims to stay at the forefront of the health beverage industry while appealing to a broad audience. This approach not only strengthens Nékter's market presence but also positions the brand as a go-to destination for those seeking nutritious and tasty options.
As the health and wellness landscape evolves, Nékter Juice Bar remains committed to providing innovative products that align with consumer preferences, ensuring that each item on their menu is both satisfying and beneficial. The Krista Kolada is poised to become a favorite among health enthusiasts, showcasing Nékter's ability to blend creativity with nutritional integrity.
