e.l.f. Beauty Competes as Giovanni Launches New Biotin and Collagen Haircare Line
- Giovanni Eco Chic Beauty launches a new Biotin and Collagen haircare line to meet rising consumer demand.
- The new line includes six products designed to enhance hair health and vitality, priced between $10.00 and $21.99.
- Celebrity stylist Dean Banowetz endorses the collection, praising its ability to improve shine, texture, and strength.
Giovanni Eco Chic Beauty Expands with New Biotin and Collagen Haircare Line
Giovanni Eco Chic Beauty, a distinguished brand in the hair care industry known for its innovative and eco-friendly products, announces the launch of six new haircare items enriched with biotin and collagen. This expansion comes in response to a marked increase in consumer demand for products that promote hair health and vitality. The new line, which includes a strengthening shampoo, conditioner, leave-in conditioner, smoothing serum, restoring mask, and rebonding oil, is priced between $10.00 and $21.99. The incorporation of biotin, also known as Vitamin B7, along with vegetable collagen and other nourishing ingredients like hyaluronic acid and pequi fruit oil, aligns with the growing trend toward 'beauty from within,' emphasizing holistic care for hair.
Celebrity hairstylist Dean Banowetz, celebrated for his work on shows like "American Idol," endorses the Giovanni Biotin & Collagen Collection, noting its transformative effects on hair. He highlights the products' ability to enhance shine, texture, and strength while effectively taming frizz. Banowetz recommends a layered application for optimal results, starting with the shampoo and finishing with the hair oil, showcasing the line's comprehensive approach to hair care. This strategic product development not only broadens Giovanni's already extensive portfolio of over 20 collections but also reflects the brand's commitment to delivering effective solutions that meet evolving consumer preferences.
Giovanni's products are readily available, with distribution across 15,000 retail locations in the United States and internationally, as well as online through GiovanniCosmetics.com and major e-commerce platforms like Amazon. This accessibility, combined with the brand's focus on high-quality, natural ingredients, positions Giovanni Eco Chic Beauty to capture a significant share of the growing market for health-focused beauty products. As consumers increasingly turn to topical solutions for their hair care needs, Giovanni's latest offerings are set to resonate well with both existing and new customers, reinforcing the brand's reputation as a leader in innovative haircare.
In other industry news, IPSY, a leading beauty subscription service, unveils its August Icon Box in collaboration with celebrity makeup artist Ash K Holm. This partnership reflects an increasing consumer interest in products developed by professional artists, as highlighted in IPSY's recent Beauty Discovery Report. The Icon Box contains a curated selection of skincare and makeup items, emphasizing quality and providing educational resources to enhance users' beauty skills.
Meanwhile, goGLOW celebrates its rapid expansion in the sunless tanning market, awarding 100 franchises and announcing plans for 25 more locations by the end of the year. The brand's focus on clean, ethical beauty solutions resonates with consumers, further solidifying its role in the burgeoning beauty and wellness sector.
