e.l.f. Beauty Highlights Moroccanoil's Expansion with Ulta Beauty Partnership for Enhanced Accessibility
- Moroccanoil partners with Ulta Beauty to showcase its full range of products starting August 24, 2025.
- The collaboration enhances Moroccanoil's relationship with consumers and supports its commitment to the stylist community.
- This expansion aims to increase brand visibility and customer engagement while reinforcing Moroccanoil's dedication to quality.
Moroccanoil Expands Presence with Ulta Beauty Partnership
Moroccanoil, recognized as a leader in argan oil-infused beauty products, makes a significant move in the beauty industry by announcing its expansion into Ulta Beauty. This strategic partnership, set to begin on August 24, 2025, allows Moroccanoil to showcase its complete range of haircare, body care, and fine fragrance products in select Ulta Beauty stores and online at Ulta.com. The collaboration marks an important step for Moroccanoil, as its best-selling items will be accessible across all Ulta locations, providing a wider audience with the opportunity to experience the brand's acclaimed quality.
Carmen Tal, co-founder of Moroccanoil, expresses enthusiasm about the partnership, noting the shared values of innovation and inclusivity that both brands uphold. The collaboration not only strengthens Moroccanoil's relationship with consumers but also emphasizes its commitment to the stylist community. With Ulta’s extensive network of over 7,000 in-store stylists, Moroccanoil plans to enhance its stylist-first legacy by offering education and exclusive professional services. This focus aims to deliver salon-quality results to Ulta Beauty guests, reinforcing Moroccanoil’s reputation for utilizing high-quality ingredients to achieve transformative beauty results.
Penny Coy, Senior Vice President of Merchandising at Ulta Beauty, welcomes Moroccanoil to their prestige haircare assortment, highlighting the brand's pioneering role in the use of argan oil and its established reputation for luxury and performance. The partnership is poised to create new opportunities for both Moroccanoil and Ulta Beauty, aligning with the increasing demand from beauty enthusiasts who are already loyal to Moroccanoil products. This collaboration not only broadens Moroccanoil's consumer reach but also reaffirms its dedication to empowering professional stylists in delivering exceptional beauty experiences.
In addition to this strategic expansion, Moroccanoil's move to Ulta Beauty is noteworthy in the context of the competitive beauty landscape. As more brands seek to establish partnerships with major retailers, Moroccanoil sets a strong precedent for leveraging its unique product offerings and commitment to quality. The collaboration is expected to enhance customer engagement and build brand loyalty among new and existing consumers.
Ultimately, the partnership with Ulta Beauty represents a promising opportunity for Moroccanoil to elevate its brand visibility while reinforcing its dedication to both consumers and professional stylists alike. This expansion signifies the brand's intent to remain at the forefront of the beauty industry, continuously adapting to meet the evolving needs of its audience.