Everi Holdings: Brightstar Lottery Rebrands for Innovation and Global Leadership in Lottery Operations
- Everi Holdings is not mentioned in the content, focusing instead on International Game Technology PLC's rebranding to Brightstar Lottery.
- Brightstar Lottery aims to innovate and enhance global lottery operations, catering to nearly 90 customers worldwide.
- The organization emphasizes responsible gaming practices, integrity, and community engagement as key components of its strategy.
Brightstar Lottery: A New Era for Global Lottery Operations
International Game Technology PLC (NYSE: IGT) undergoes a significant transformation as it rebrands its global lottery organization to Brightstar Lottery. This rebranding, effective immediately, is a strategic move that comes ahead of the anticipated sale of IGT's Gaming and Digital business to Voyager Parent, LLC, an entity linked to Apollo Global Management. Set to finalize by July 1, 2025, this transition marks a pivotal moment for IGT, as Brightstar aims to establish itself as a leading pure play global lottery entity. The shift underscores a commitment to innovation and growth in a rapidly changing gaming landscape, where digital adoption and player expectations are rapidly evolving.
Under the leadership of CEO Vince Sadusky, Brightstar Lottery positions itself to leverage nearly five decades of experience in the lottery sector. The organization aims to provide a wide range of services that encompass lottery operations, retail and digital technology, instant ticket services, and game creation. This comprehensive service offering is designed to modernize core technologies and enhance the overall lottery experience. Sadusky emphasizes the company’s dedication to helping lottery customers thrive amid the dynamic gaming environment, focusing on delivering exceptional player experiences while fostering responsible growth. Brightstar's mission is not only to inspire innovation but also to solidify its role as a reliable partner for lottery customers worldwide.
Marco Sala, Executive Chair of the Board, reinforces the organization's commitment to its customers and the communities they serve. Brightstar Lottery is poised to cater to nearly 90 customers globally, providing sustainable solutions and valuable insights that enhance player engagement and support community initiatives. By embracing the rebranding, Brightstar signifies its aspiration to be a guiding force in the lottery industry, driving excellence and innovation. This transformation not only reflects a new identity but also underscores the organization's focus on adapting to the changing demands of players and the market, ensuring that it remains at the forefront of the global lottery landscape.
In addition to the rebranding, Brightstar Lottery's approach emphasizes the importance of responsible gaming practices. By fostering a culture of integrity and accountability, the company aims to contribute positively to gaming operations while meeting the expectations of regulators and players alike. This commitment to responsible growth will be crucial as the organization navigates the future of the lottery industry.
As Brightstar Lottery embarks on this new chapter, the emphasis on innovation, customer success, and community engagement positions it uniquely within the competitive landscape of global lottery operations. The rebranding reflects not just a change in name but a renewed focus on excellence and sustainability in the lottery sector.