Eyemart Express Launches $1 Million Fundraiser for Cancer Research with Special Glasses Campaign
- Eyemart Express launches its 10th annual fundraising campaign for cancer research, aiming to raise over $1 million.
- For every pair of exclusive SU2C glasses sold, Eyemart Express donates $5 to Stand Up To Cancer.
- The campaign features 25 unique frame styles, emphasizing hope and resilience, available in-store and online.
Eyemart Express Launches Annual Fundraising Campaign for Cancer Research
Eyemart Express, a prominent optical retailer, initiates its 10th annual fundraising campaign in collaboration with Stand Up To Cancer (SU2C). This initiative aims to raise over $1 million by donating $5 for every pair of exclusive SU2C glasses sold between June 30 and August 30, 2025. The campaign features a collection of 25 unique frame styles, each named to inspire hope and resilience, including "Brave," "Advocate," and "Cure." Customers can purchase these specially designed frames, starting at $69.95, at any of Eyemart Express's 262 retail locations across the United States or online.
Katy Hanson, Chief Marketing and Merchandising Officer at Eyemart Express, highlights the dual purpose of this initiative. Not only does it provide customers with an opportunity to refresh their eyewear, but it also allows them to contribute to critical cancer research efforts. The company commits to donating a minimum of $30,000, reinforcing its dedication to making a significant impact in the fight against cancer, a disease projected to claim over 600,000 lives in the United States this year. This decade-long partnership with SU2C exemplifies how everyday purchases can create substantial change in the lives of those affected by cancer.
The Eyemart Express campaign represents a broader trend in retail, where companies leverage their sales platforms to support social causes. As the public increasingly seeks to align their spending with their values, initiatives like this not only foster community engagement but also enhance brand loyalty. Eyemart Express’s dedication to both quality eye care and social responsibility positions it as a leader in the optical retail space, demonstrating that businesses can play a pivotal role in addressing urgent societal challenges. By inviting customers to join in this mission, Eyemart Express reinforces the idea that collective action can lead to significant advancements in cancer research and treatment.
