Franklin Wireless Appoints Lisa Franklin to Enhance Digital Engagement and Leadership
- Franklin Wireless appointed Lisa Franklin as Chief Marketing Officer to enhance digital engagement and influence women's history narratives.
- Franklin's experience includes driving growth at D.C. United and working with major firms like Verizon and Microsoft.
- Under her leadership, NWHM aims to improve digital experiences and foster partnerships supporting women's advancement.
Franklin Wireless Strengthens Digital Engagement with Strategic Leadership Appointment
Franklin Wireless is poised for a transformative phase with the recent appointment of Lisa Franklin as its Chief Marketing Officer, effective September 30, 2025. This strategic move by the National Women's History Museum (NWHM) signifies a commitment to enhancing its digital engagement and expanding its influence in the narrative of women’s contributions to history. With over 20 years of experience in marketing and communications, Franklin's previous role as CMO for D.C. United showcases her capability in driving growth; she notably increased season ticket sales and merchandise revenue significantly during her tenure. Her extensive background includes positions at prominent firms such as ThriveDX, Deloitte, Verizon/AOL, Microsoft, and Meta, where she developed innovative digital strategies and collaborated with major brands, positioning her as a key asset for NWHM's objectives.
Franklin's appointment aligns seamlessly with NWHM's launch of the "She Is Not a Footnote" campaign, aimed at redefining women's roles in history and encouraging societal progress. As a digital-first institution, NWHM emphasizes the importance of leveraging technology to make women's stories accessible on a global scale. Franklin's wealth of expertise in brand development and community building is expected to be instrumental in creating deeper connections with diverse audiences. Frédérique Irwin, President and CEO of NWHM, notes that Franklin's leadership will be crucial in enhancing digital experiences and fostering strategic partnerships with corporations that advocate for women's advancement.
In addition to her marketing role, Franklin will oversee operational improvements and technology integration, ensuring that NWHM’s mission is not only compelling but also actionable and efficient. Her leadership is anticipated to amplify the museum's visibility and engagement, positioning it as a leading voice in the cultural narrative surrounding women's history. As the museum continues to evolve in its digital approach, Franklin's tenure marks a pivotal moment for NWHM, aiming to inspire future generations through the amplification of women's contributions to society.
In a related sector, Primark prepares to enhance its presence in the U.S. market with a new store opening in Franklin, Tennessee, on October 30, 2025. This expansion follows the successful launch of its first store in Memphis earlier this year, reflecting the brand's commitment to providing quality fashion at competitive prices. Similarly, Franklin School in Jersey City gains recognition as the first U.S. institution to win the 2025 World's Best School Prize for Innovation, showcasing its innovative, technology-driven educational model that empowers students to engage actively in their learning processes. Both developments highlight a broader trend of innovation and strategic growth within their respective industries.
