Globant S.A. Partners with Suntory to Enhance Decision-Making through AI Innovation
- Globant partners with Suntory to develop a generative AI-powered Commercial Insights Agent for improved decision-making.
- The AI tool enables Suntory employees to access critical data insights independently, enhancing operational efficiency.
- Globant expands its AI-powered solutions portfolio, positioning itself as a leader in digital transformation across industries.

Globant Partners with Suntory to Revolutionize Decision-Making with AI
Globant S.A., a leader in digital transformation, announces a significant partnership with Suntory Global Spirits to create a generative AI-powered Commercial Insights Agent. This innovative tool aims to enhance decision-making processes within Suntory, a prominent player in the global beverage industry. By leveraging advanced technology, the collaboration seeks to revolutionize how Suntory employees access and utilize data insights, ultimately streamlining operations and improving efficiency across various departments.
The Commercial Insights Agent is designed to empower Suntory's workforce by facilitating self-service intelligence. This means that employees can independently access critical data insights related to product development, marketing, sales, and strategy without relying heavily on traditional, often cumbersome business intelligence workflows. By automating the retrieval of insights and interpreting complex queries from various sources—such as dashboards, reports, and unstructured documents—Globant's solution significantly reduces the time and costs associated with decision-making. Santiago Noziglia, Globant's CEO of Retail, CPG, and Automotive AI Studio, highlights that this collaboration illustrates how generative AI can enhance operational efficiency and empower teams to make informed decisions quickly.
The implications of the Commercial Insights Agent extend beyond immediate efficiencies. It serves as a foundational tool for future applications within Suntory, supporting initiatives like brand planning, commercial forecasting, and innovation pipelines. By providing contextual recommendations based on internal data, the agent enables Suntory's marketing, sales, and product management teams to operate with greater autonomy and insight. This strategic move not only aims to unlock growth for Suntory but also signals a broader shift towards fostering AI-driven enterprises in the beverage industry.
In addition to this partnership, Globant continues to expand its portfolio of AI-powered solutions, positioning itself as a key player in the technology landscape. The company's innovative approach to digital transformation aligns with the increasing demand for intelligent solutions that drive operational excellence across various sectors.
As organizations like Suntory embrace cutting-edge technologies, they pave the way for future advancements in data utilization and decision-making processes. Globant's initiative stands as a testament to the potential of generative AI to redefine how companies operate and thrive in an increasingly competitive market.