Goodyear Tire & Rubber Company Launches Global Racing Organization to Enhance Motorsport Operations
- Goodyear Tire & Rubber Company launches a Global Racing organization to unify and enhance its motorsport operations.
- Xavier Fraipont appointed vice president to integrate innovation with Goodyear’s brand vision in racing.
- The new organization aims to maintain Goodyear's leadership in the tire industry and advance racing technologies.
Goodyear Racing Takes a Leap Forward with New Global Organization
On September 30, 2025, The Goodyear Tire & Rubber Company announces the establishment of its new Global Racing organization, aiming to unify its motorsport operations into a single, cohesive framework. This initiative signifies a notable evolution in Goodyear's storied racing legacy, emphasizing the company's commitment to innovation and performance in the competitive world of motorsport. The new organization is set to enhance collaboration across various racing series, including NASCAR, NHRA, WEC, and BTCC, while aligning with Goodyear's broader product and brand strategy.
Xavier Fraipont, appointed vice president of Global Racing effective October 1, brings three decades of experience in racing and product development within Goodyear. His leadership role involves not only strategic direction for the new organization but also the integration of technological innovation with Goodyear’s brand vision. This alignment is crucial as Goodyear continues to be the exclusive tire supplier for several prestigious racing series, with its iconic Eagle tire recognized as a benchmark for high-performance applications. Chris Helsel, senior vice president and chief technical officer, emphasizes that under Fraipont's guidance, the company is poised to reinforce its commitment to advancing racing technologies.
The establishment of the Global Racing organization represents Goodyear's proactive approach to maintaining its status as a leader in the tire industry while enhancing its brand impact through motorsport. As the company celebrates over a century of racing heritage, this unified strategy is designed to drive innovation and foster strategic growth, ensuring that Goodyear remains synonymous with excellence and performance in motorsports.
In a unique initiative, on October 1, 2025, the Goodyear Blimp makes history by transporting ten-week-old puppies destined to become service dogs from Long Beach to Carson, California. This event marks a significant milestone, as it is the first occurrence of the blimp being used for such a purpose. Collaborating with Canine Companions® and Peanuts®, the flight underscores Goodyear's commitment to community service and highlights the milestone achievements of both organizations.
As the Goodyear Blimp takes to the skies with these future service animals, the event symbolizes a blend of brand heritage and social responsibility, showcasing how iconic companies can leverage their platforms for meaningful causes. This unique partnership not only celebrates the legacy of service dog training but also embodies the spirit of collaboration and community engagement that Goodyear champions.
