Harley-Davidson Partners with KKR & Co. to Unlock $1.25 Billion for Growth and Debt Reduction
- Harley-Davidson partners with KKR and PIMCO to unlock $1.25 billion in cash for its financial services arm.
- The deal involves selling a 4.9% equity stake in HDFS, enhancing Harley-Davidson's financial flexibility and control.
- KKR's involvement supports Harley-Davidson's debt reduction and share buyback initiatives while stabilizing its capital structure.

### Harley-Davidson’s Strategic Shift: Partnership with KKR and PIMCO
Harley-Davidson, Inc. has recently announced a significant partnership with KKR and PIMCO, marking a pivotal moment for its financial services arm, Harley-Davidson Financial Services (HDFS). The collaboration is set to unlock approximately $1.25 billion in discretionary cash, a move that is crucial given the company’s ongoing struggles in a challenging market for discretionary products. This partnership, which involves the sale of a 4.9% equity interest in HDFS and over $5 billion in existing consumer retail loan receivables, is valued at about 1.75 times HDFS's post-transaction book value. The deal positions HDFS as a capital-light entity while allowing Harley-Davidson to maintain control over its operations, including the origination and servicing of consumer loans.
The financial implications of this partnership are substantial. Harley-Davidson plans to utilize the newly unlocked funds to reduce its debt by $450 million and execute a $1 billion share buyback program, with an immediate goal of repurchasing $500 million of shares in the latter half of 2025. This strategic financial maneuver not only aims to enhance shareholder value but also offers Harley-Davidson the flexibility to invest up to $300 million in future growth opportunities. The company’s robust operating income margin of 27.1% from HDFS provides a solid foundation for these initiatives, particularly as Harley-Davidson faces declining motorcycle shipments and increasing competitive pressures.
Jochen Zeitz, Chairman, President, and CEO of Harley-Davidson, emphasizes that the partnership is designed to benefit all stakeholders involved. By establishing a more stable funding mechanism, the company aims to optimize its capital structure while ensuring that service quality to dealers and customers remains uncompromised. As Harley-Davidson navigates a tough market characterized by declining sales and a challenging tariff environment, this partnership with KKR and PIMCO is a strategic move towards enhancing its financial efficiency and positioning the company for future growth.
### Broader Industry Implications
In related developments, KKR is set to report its quarterly earnings, highlighting its performance in private equity, real estate, and infrastructure investments. This earnings report is anticipated to provide insights into KKR's assets under management and its strategic initiatives amid current market conditions.
Meanwhile, Capital Group is preparing to launch a new public-private equity interval fund in early 2026, in partnership with KKR. This initiative aims to enhance access to private markets for everyday investors, reflecting a growing trend towards inclusivity in investment opportunities.