Hilton Grand Vacations Launches LivSmart Studios for Extended-Stay Accommodations Expansion
- Hilton Grand Vacations launches LivSmart Studios, targeting long-term guests with quality extended-stay accommodations.
- The first property in Tullahoma, Tennessee, features 89 rooms designed for professionals on temporary assignments.
- Hilton's expansion into the extended-stay market reflects its commitment to hospitality innovation and evolving guest needs.
Hilton Grand Vacations Expands into Extended-Stay Market with LivSmart Studios
Hilton Worldwide Holdings Inc. introduces LivSmart Studios, a pioneering extended-stay brand aimed at meeting the increasing demand for quality accommodations for long-term guests. The inaugural property opens in Tullahoma, Tennessee, featuring 89 rooms tailored for travelers such as nurses and relocating employees who require lodging for ten nights or more. This move signifies Hilton's commitment to addressing evolving guest needs and reflects a strategic shift towards catering to a growing segment of the hospitality market that seeks convenient and comfortable long-term stays.
Chris Silcock, Hilton's president of global brands and commercial services, underscores the company’s mission to create innovative, category-leading brands that not only enhance the guest experience but also deliver substantial value to property owners. LivSmart Studios embodies this vision with studio-apartment-like accommodations that include kitchenettes, laundry facilities, fitness amenities, and outdoor spaces with grills. By choosing Tullahoma—an area recognized for its importance in flight and aviation research—Hilton strategically positions LivSmart Studios to attract professionals who may be on temporary assignments or relocations, tapping into a market that is increasingly in need of such specialized offerings.
Isaac Lake, the brand leader for LivSmart Studios, emphasizes that the brand's development is rooted in comprehensive research into the preferences of extended-stay travelers and the operational needs of hotel owners. The Tullahoma location serves as a pilot for this new brand, with plans for a second property in Kokomo, Indiana, slated to open later this summer. Hilton's expansion into the extended-stay market reflects a broader trend in the hospitality industry, where flexibility and quality are paramount for guests seeking longer-term accommodations.
In addition to the LivSmart Studios launch, Hilton continues to innovate within its existing portfolio, ensuring that it stays ahead of shifting travel and accommodation preferences. The company’s focus on creating versatile and appealing lodging options positions it well to capture a diverse range of guests, from leisure travelers to business professionals.
As Hilton Grand Vacations forges ahead with its extended-stay initiative, it not only addresses a specific market need but also reinforces its reputation as a leader in hospitality innovation. By aligning its offerings with the demands of modern travelers, Hilton is set to enhance its footprint in the industry significantly.
