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Horizon Bancorp (IN) Highlights Horizon Robotics' Urban Driving Assistance System Launch in 2025

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Cashu
3 months ago
Cashu TLDR
  • Horizon Robotics introduces Horizon SuperDrive™ urban driving assistance system, launching globally in September 2025 with Chery Automobile.
  • The HSD system features modular solutions and innovative hardware, enhancing affordability and accessibility for various vehicle manufacturers.
  • Horizon Robotics emphasizes safety and user experience, positioning itself as a leader in smart driving technology advancements.

### Horizon Robotics Unveils Advanced Urban Driving Assistance System

Horizon Robotics, a leader in smart driving solutions, makes significant strides in the automotive industry with the introduction of its Horizon SuperDrive™ (HSD) urban driving assistance system during its 2025 Annual Product Launch Event in Shanghai. Set to launch globally in September 2025 in collaboration with Chery Automobile’s EXEED, the HSD system promises to transform urban driving experiences by emulating human-like driving behavior. This innovation caters to a growing demand for enhanced safety and comfort in everyday commuting, positioning Horizon at the forefront of the smart driving technology sector.

The HSD system is built upon Horizon's Journey™ 6 processing hardware and incorporates a sophisticated end-to-end architecture that significantly elevates the driving experience. With three distinct versions tailored to different vehicle categories, from entry-level to premium models, Horizon ensures that a wide range of manufacturers can integrate its technology. This approach highlights the company’s dedication to scalability and efficiency, as the HSD family is entirely developed in-house. Horizon Robotics thus reinforces its commitment to innovation while maintaining a focus on affordability and accessibility for consumers.

A notable feature of the launch is the introduction of the "Horizon Cell," a modular and upgradable hardware solution that offers Original Equipment Manufacturer (OEM) partners flexibility without the costs typically associated with transitioning to new technologies. Dr. Yu Kai, Founder and CEO of Horizon Robotics, articulates the company's vision of making smart driving products accessible to all, enabling vehicles to evolve into trusted companions. The strategic partnership with Chery, established in 2021, further emphasizes Horizon's role in enhancing various vehicle models across Chery’s premium brand offerings, already impacting over 100,000 vehicle owners with its Journey series hardware.

In addition to the HSD launch, Horizon Robotics continues to showcase its commitment to innovation and collaboration within the automotive sector. By focusing on developing cutting-edge technology that prioritizes safety and user experience, the company positions itself as a key player in the rapidly evolving landscape of smart driving solutions. The emphasis on modular solutions like the Horizon Cell indicates a forward-thinking approach, appealing to manufacturers seeking to adopt advanced driving technologies without incurring prohibitive costs.

The launch of the HSD system marks a critical juncture for Horizon Robotics as it seeks to drive industry-wide transformation. With a robust framework for scalability and a clear vision for the future of urban mobility, Horizon is set to redefine what consumers expect from their driving experiences.

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