HPN Holdings Partners with University of Miami Athletics for Tres Agaves and Atomic Boss Sponsorship
- Tres Agaves becomes the Official Tequila and Mixer for University of Miami Athletics through a multi-year sponsorship.
- The partnership enhances fan experience during games with innovative beverages like the "U-Rita Cocktail" and Atomic Boss Hard Punch.
- Tres Agaves aims to boost brand recognition and loyalty through prominent visibility at University of Miami sporting events.
Tres Agaves and Atomic Boss Forge Strategic Partnership with University of Miami Athletics
Tres Agaves Tequilas and Atomic Boss Hard Punch enter a significant multi-year sponsorship with the University of Miami Athletics, covering the 2025-2027 seasons. This collaboration designates Tres Agaves Organic Tequilas as the Official Tequila, Tres Agaves Organic Mixers as the Official Mixer, and Atomic Boss as the Official Hard Punch for the University’s athletic events. The partnership not only solidifies the brand's presence in the competitive beverage market but also aligns with the rising trend of premium and organic drink offerings among consumers. With the introduction of the "U-Rita Cocktail," fans can now enjoy a specially crafted beverage during games, solidifying the connection between sports and high-quality refreshments.
Brie Wohld, Vice President of Marketing at Tres Agaves and Atomic Boss, highlights the importance of engaging with the University of Miami's dedicated fan base. By offering products like Atomic Boss Hard Punch, which boasts a 12% ABV and is available in innovative flavors such as Berry Blast and Tropical Fusion, the partnership seeks to cater to the evolving preferences of consumers who are increasingly drawn to portable and flavorful drink options. This strategic move positions Tres Agaves and Atomic Boss as not just sponsors, but integral parts of the fan experience during game days, enhancing the atmosphere at University of Miami sporting events.
The sponsorship also ensures prominent branding opportunities for both Tres Agaves and Atomic Boss, with visibility across various sports. Fans will encounter branding through fan zone activations, concourse bars during football games, and LED signage at basketball games, ensuring that the presence of these brands is felt throughout the sporting experience. This partnership is expected to boost brand recognition and loyalty among consumers attending games, as it intertwines the excitement of live sports with the enjoyment of quality beverages, creating a memorable game day experience.
In addition to enhancing the fan experience, this partnership reflects a broader trend within the beverage industry, where brands increasingly seek affiliations with sports organizations to broaden their market reach. Tres Agaves, known for its premium, USDA-certified organic tequila and mixers crafted in Amatitán, Mexico, is well-positioned to capitalize on this trend, as evidenced by its growing popularity and numerous awards.
The collaboration with the University of Miami not only marks a pivotal moment for Tres Agaves and Atomic Boss but also signifies the potential for future partnerships that can reshape consumer engagement in the beverage industry. As fans look for new ways to enjoy their favorite drinks during sporting events, this sponsorship sets a precedent for how brands can effectively connect with audiences in dynamic and impactful ways.