HPN Holdings: Stanley 1913 Partners with Arsenal FC for Exclusive Collection Launch
- HPN Holdings partners with Arsenal FC to launch the Stanley 1913 x Arsenal collection on July 29, 2025.
- The collection offers premium drinkware and barware, reflecting Arsenal's colors and enhancing fan experiences.
- This collaboration emphasizes community values and merges sports culture with stylish, functional lifestyle products for supporters.
Stanley 1913 Partners with Arsenal FC to Launch Exclusive Collection
In a significant development for the global lifestyle brand Stanley 1913, the company announces a multi-year partnership with Arsenal FC, one of the premier football clubs in the world. This collaboration culminates in the launch of the Stanley 1913 x Arsenal collection, set to debut on July 29, 2025. The collection, which will be available through both Stanley1913.com and Arsenaldirect.arsenal.com, aims to provide supporters with premium drinkware and barware that embodies the essence of Arsenal's iconic colors. This partnership not only reflects a shared commitment to quality and innovation but also seeks to enhance the everyday lives of Arsenal fans by merging sports culture with stylish, functional design.
The collaboration is strategically designed to resonate with the passionate community of Arsenal supporters. Each product in the collection is a nod to the heritage of the club and aims to evoke a sense of belonging among fans. Juliet Slot, Arsenal's Chief Commercial Officer, articulates the pride felt by the club in partnering with Stanley 1913. She emphasizes the alignment of values between the two brands, particularly the importance of community and the spirit of togetherness that both seek to foster. This partnership represents more than just a business arrangement; it is a celebration of the fan experience and a commitment to delivering products that reflect their dedication to the club.
Ben James, General Manager for EMEA at PMI WW Brands, LLC, adds depth to the partnership by highlighting the cultural significance of football in Europe as a lifestyle choice. By drawing parallels between the heritage of both brands, he underscores the innovative spirit that drives their collaboration. The Stanley 1913 x Arsenal collection is poised to become a milestone for both brands, as it merges the realms of sports and lifestyle, offering fans unique products that allow them to express their loyalty and passion for Arsenal in their daily lives.
In addition to enhancing the fan experience, this partnership reinforces Stanley 1913's commitment to creating lifestyle products that resonate with consumers' passions. The collection serves as an invitation for supporters to engage with their club in a new and meaningful way, ensuring that their allegiance to Arsenal is reflected not just in their game-day attire, but also in the products they use every day.
Overall, the Stanley 1913 x Arsenal collaboration marks a strategic move that elevates both brands within their respective markets. As they continue to innovate and connect with consumers, this partnership sets a precedent for future collaborations that prioritize community and shared values.
