IHG's Holiday Inn Express Partners with Costa Coffee to Enhance Guest Experience
- Holiday Inn Express partners with Costa Coffee to enhance coffee offerings at U.S. locations, improving guest satisfaction.
- Complimentary Costa Coffee will be offered to college football fans, promoting the brand's hospitality during peak travel times.
- IHG focuses on quality breakfast options, emphasizing guest comfort and loyalty through innovative food and beverage experiences.
Holiday Inn Express Elevates Guest Experience with Costa Coffee Partnership
Holiday Inn Express, part of the Intercontinental Hotels Group (IHG), initiates a significant partnership with The Coca-Cola Company's Costa Coffee to enhance the coffee experience for guests at its U.S. locations. This collaboration is designed to deliver freshly ground and brewed Costa Coffee at every Holiday Inn Express hotel, marking a strategic move to elevate the morning experience for travelers. With this partnership, IHG aims to not only improve guest satisfaction but also redefine the role of coffee in enhancing the overall hospitality experience.
To celebrate the launch of this initiative, Holiday Inn Express and Costa Coffee offer complimentary coffee to college football fans on August 30, coinciding with the kickoff of the college football season. Fans visiting participating hotels within a 10-mile radius of Division I Football Bowl Subdivision (FBS) schools can enjoy a free cup of Costa Coffee, regardless of whether they have a hotel reservation. This promotional event aligns with insights from a recent national survey conducted by Talker Research, which reveals that over 60% of college football fans are awake before 8 a.m. on game day, making coffee an essential part of their morning routines. This thoughtful approach not only caters to the needs of football fans but positions Holiday Inn Express as a hospitable choice during peak travel times.
Justin Alexander, VP of Global Brand Management for Holiday Inn Express, Staybridge Suites & Candlewood, highlights that this partnership significantly enriches the breakfast offerings at more than 3,000 Holiday Inn Express locations worldwide. The collaboration with Costa Coffee demonstrates IHG's commitment to enhancing guest experiences by providing quality products that resonate with travelers' preferences. By focusing on coffee as a key element of the morning routine, IHG reinforces its strategy to create an inviting atmosphere that fosters guest loyalty and satisfaction.
In addition to the coffee initiative, Holiday Inn Express continues to prioritize guest convenience and comfort. The brand's focus on providing a seamless travel experience is evident as they adapt to the evolving preferences of their clientele. The emphasis on quality breakfast options, particularly in a competitive hospitality landscape, reflects IHG's broader commitment to innovation and guest-centric services.
As the partnership with Costa Coffee unfolds, it highlights the increasing importance of food and beverage offerings in the hospitality sector. With the growing trend of coffee culture among travelers, IHG's strategic move to enhance its coffee experience could set a new benchmark in the industry, reinforcing the brand's reputation for delivering exceptional guest experiences.
