Illumin Holdings: Life Time Launches New Athletic Club in Gowanus, Brooklyn
- Life Time plans a new 85,000-square-foot athletic club in Gowanus, Brooklyn, promoting health and community engagement.
- The club will feature a rooftop beach club, wellness therapies, and social spaces, enhancing the member experience.
- Life Time’s expansion in NYC includes over 11 locations, with future plans for additional sites by 2026.
Life Time Unveils Ambitious Athletic Club in Gowanus, Brooklyn
Life Time, a leading healthy lifestyle brand in the United States, announces plans for a new athletic country club at 175 Third Street in Gowanus, Brooklyn. This expansive facility, covering over 85,000 square feet, is a key component of the Gowanus Wharf development—a collaborative project between Charney Companies and Tavros. The club aims to integrate fitness, wellness, and social engagement, reflecting Life Time’s commitment to promoting a holistic approach to health.
The new athletic club will feature a year-round rooftop beach club, which includes both hot and cold pools, saunas, and a bar, enhancing the recreational experience for members. Additionally, the facility will offer a co-ed wet suite with sauna and steam services, recovery spaces, and wellness therapies tailored to support individual health journeys. With amenities such as indoor pickleball courts and coworking spaces, the club fosters not only physical well-being but also social interaction among its members. Parham Javaheri, Executive Vice President of Life Time, highlights the importance of Gowanus’ transformation and its connectivity to surrounding neighborhoods. He articulates that the club’s focus on recovery and longevity aligns with Life Time's mission of nurturing a healthy lifestyle through community engagement.
Life Time's expansion in New York City is noteworthy, as the brand already operates over 11 locations, including popular neighborhoods like Atlantic Avenue and DUMBO. The company has further plans for additional sites, including The Brooklyn Tower and Bryant Park, slated for 2026. Rosie Tilley from Charney Companies expresses pride in the partnership with Life Time, emphasizing how the company's reputation for quality will enhance the lifestyle experience at 175 Third Street. The development is poised to be a landmark in Gowanus, with the overall project encompassing approximately 1.1 million square feet and 1,100 residences, contributing significantly to the area's growth.
As Gowanus undergoes significant transformation, the introduction of Life Time's athletic country club illustrates a strategic investment in community wellness and lifestyle enhancement. With a focus on creating spaces that promote health, connectivity, and leisure, Life Time aims to redefine fitness and wellness culture in urban environments. As the development progresses, it signals a broader trend in the fitness industry towards integrating lifestyle amenities within residential and commercial spaces, catering to an increasingly health-conscious population.
