Illumin Holdings' SACHEU Partners with Ulta Beauty to Launch Complete Makeup Line
- SACHEU will launch its full makeup line at Ulta Beauty on July 7, 2025, enhancing customer accessibility.
- The partnership emphasizes SACHEU's values of community, inclusivity, and innovation within the beauty retail sector.
- SACHEU aims to elevate consumer experiences and brand loyalty through exclusive product launches at Ulta Beauty.
SACHEU Expands Retail Footprint with Ulta Beauty Partnership
SACHEU, the cosmetics brand that has captivated audiences through social media platforms like TikTok, is set to significantly broaden its reach with the launch of its complete makeup line at Ulta Beauty stores across the United States on July 7, 2025. This collaboration marks the first instance where consumers can explore SACHEU's entire range of products, including the much-acclaimed Cheek STAY-N®, Contour STAY-N®, Liquid Glow STAY-N®, and the viral Lip Liner STAY-N®, in a physical retail setting. This expansion follows SACHEU's initial introduction to Ulta Beauty in December 2021, where a limited selection of products quickly turned into a fan favorite, thereby establishing a strong brand presence in the competitive beauty landscape.
Vincent Hickey, Chief Commercial Officer of SACHEU, underscores that this partnership with Ulta Beauty aligns with the brand's core values of community, inclusivity, and innovation. By offering its complete lineup in Ulta stores, SACHEU aims to create a more immersive shopping experience for its customers, allowing them to engage with the brand on a deeper level. Moreover, Ulta Beauty will offer exclusive early access to upcoming product launches, including the Eyeshadow Stay-N® and Eyeliner Stay-N®, which further enhances the collaboration and ensures that SACHEU remains at the forefront of beauty trends. This strategic initiative not only signifies a milestone in SACHEU's growth trajectory but also highlights Ulta Beauty's commitment to nurturing innovative brands that resonate with contemporary consumer demands.
Kaitlin Rinehart, Vice President of Merchandising at Ulta Beauty, commends SACHEU's effective use of social media, which has fostered a vibrant community of beauty enthusiasts. The partnership aims to meet consumer preferences for authenticity, durability, and user-friendly formulations that draw inspiration from global beauty hubs. As SACHEU’s product range becomes more accessible through Ulta Beauty, the collaboration stands to elevate both brands within the dynamic beauty retail sector, catering to a diverse audience eager for fresh, quality cosmetic options.
In addition to this significant retail expansion, SACHEU’s growth reflects broader trends in the beauty industry, where brands that effectively engage with their communities through innovative marketing and inclusive product offerings continue to thrive. The collaboration with Ulta Beauty showcases a strategic alignment of values and visions, promising to enhance consumer experiences and drive brand loyalty.
As SACHEU prepares for its Ulta Beauty launch, the company’s focus on inclusivity and innovation positions it well to capitalize on evolving consumer preferences in the beauty market. The brand's commitment to delivering high-quality, trend-driven products aligns with Ulta Beauty's mission to offer a diverse assortment that meets the needs of modern beauty shoppers.
