Illumin Holdings: TruGolf Launches 'Eatertainment' Concept to Revolutionize Retail Experience
- TruGolf is opening a flagship location at The Plaza at Cherry Hill, merging dining with golf simulations.
- The venue aims to enhance community engagement and provide a unique leisure option for shoppers.
- TruGolf's initiative reflects a trend toward experiential retail, attracting consumers seeking immersive shopping experiences.
### TruGolf's Innovative "Eatertainment" Concept Set to Transform Retail Experience
TruGolf, a Nasdaq-listed company known for its high-tech golf simulators, is making a significant leap into the brick-and-mortar market by signing a lease for a flagship location at The Plaza at Cherry Hill, New Jersey. Spanning 6,045 square feet, this venue is scheduled to open before the end of 2025 and will feature an upscale restaurant and full bar, marking TruGolf's first foray into the “eatertainment” sector. This innovative concept merges dining with interactive golf simulations, aiming to attract a diverse clientele and enhance the shopping experience at the retail center.
The Plaza at Cherry Hill is strategically located next to the busy Cherry Hill Mall, making it an ideal spot for TruGolf's venture. Dr. Ben Litalien, Chief Development Officer for TruGolf, emphasizes that this new site will complement the existing national brand lineup, including Aldi and a new Total Wine store. The presence of such brands at the Plaza not only enhances the shopping atmosphere but also positions TruGolf as a key player in redefining retail spaces. This move reflects a broader trend in the retail industry, where experiential offerings are increasingly prioritized to draw in consumers seeking more than just conventional shopping.
Urban Edge Properties, which owns The Plaza at Cherry Hill, plans to make property enhancements that will further elevate the shopping environment. Ronnie Bertrand, Director of Leasing for Urban Edge, underscores the company's commitment to identifying retail opportunities that resonate with the community and generate excitement. The TruGolf flagship location is expected to be a major attraction, driving foot traffic to the plaza and providing a unique blend of leisure and dining that aligns with current consumer preferences for experience-based shopping.
### Enhancing Community Engagement and Experience
This collaboration between TruGolf and Urban Edge Properties represents a significant shift in how retail spaces are utilized. By offering a venue that combines high-tech entertainment with dining, both companies are addressing the evolving needs of consumers who seek immersive experiences. The project is designed to create a vibrant community hub that fosters social interaction and provides a unique leisure option in the area.
As consumer behavior continues to shift toward experiences over products, TruGolf's initiative stands as a testament to the evolving landscape of retail. The flagship location is anticipated to not only boost the local economy but also elevate the overall shopping experience, emphasizing the importance of innovation in attracting modern consumers.