Interlink Electronics: STARFLYER Enhances Customer Engagement with IBS Software's iLoyal Solution
- STARFLYER upgraded its loyalty platform to IBS Software's iLoyal solution for enhanced customer engagement and travel experience.
- The new platform includes real-time updates, digital membership cards, and a user-friendly mobile app for seamless service.
- STARFLYER's partnership with IBS Software aims to create innovative benefits and personalized communication for its loyalty program members.
STARFLYER Modernizes Customer Engagement with IBS Software's iLoyal Solution
In a significant advancement for customer engagement in the aviation sector, STARFLYER Inc., Japan's premium airline, announces the successful upgrade of its STAR LINK loyalty platform through the adoption of IBS Software's iLoyal solution. This strategic transition from a legacy in-house system to a cloud-native and scalable solution is designed to enhance the overall travel experience for its passengers. By integrating more effectively with both domestic and international Passenger Service Systems (PSS), STARFLYER positions itself for future growth and enhanced operational efficiency.
The revamped STAR LINK platform comes equipped with functionalities that cater to the modern traveler, including real-time flight updates, digital membership cards, and exclusive tier-based rewards. A key feature of this upgrade is the launch of a user-friendly mobile app and member portal, which offers a seamless self-service experience. Customers now enjoy a unified interface that simplifies the management of their loyalty status while providing access to personalized services. This modernization reflects a broader trend in the airline industry toward enhancing customer experience through technology.
Moreover, the iLoyal's Partner Integration Hub is poised to create innovative partnerships, thereby expanding the range of benefits available to STARFLYER members. By leveraging IBS Software's advanced customer-centric engine, STARFLYER gains valuable insights that facilitate personalized communication and targeted engagement with its customers. Hiroshi Goto, Senior Vice President of Innovation Promotion at STARFLYER, highlights that this partnership marks a pivotal moment in the airline's journey toward modernizing its legacy systems, setting the stage for a comprehensive digital transformation that aims to elevate every aspect of the passenger journey.
In addition to improving customer interactions, STARFLYER's upgrade aligns with broader digital transformation goals within the airline industry. As airlines increasingly seek to differentiate themselves through technology, STARFLYER's adoption of IBS Software's iLoyal solution may serve as a model for others in the sector. The emphasis on a customer-centric approach reflects a growing recognition of the importance of loyalty programs in fostering long-term relationships with travelers.
This initiative not only enhances the airline’s service offerings but also supports the strategic objective of adapting to the evolving demands of the travel market. As the aviation landscape continues to change, STARFLYER's commitment to modernization underscores its dedication to providing an exceptional travel experience.
