Kroger Co. Launches Back-to-School List Tool to Simplify Shopping for Families
- Kroger launches the "Back to School List" tool for easy access to local school supply lists on its app and website.
- School supplies at Kroger start at 39 cents, with significant price reductions on thousands of items for affordability.
- The Back to School List is part of Kroger's strategy to provide value and support families during the school season.

### Kroger's Innovative Approach to Back-to-School Shopping
Kroger Co. launches a new feature designed to ease the back-to-school shopping experience for parents across the United States. The “Back to School List” tool, accessible through Kroger's website and app, allows customers to view teacher-issued supply lists specific to local schools. By entering a local zip code and selecting a school, parents can see what supplies are needed for their children’s classrooms. This initiative reflects Kroger's commitment to enhancing customer convenience, especially during a season that can be financially taxing for many families.
In conjunction with this new service, Kroger emphasizes affordability, with school supplies starting at just 39 cents. Mike Murphy, Group Vice President of Center Store Merchandising, notes that the company has significantly reduced prices on thousands of items to ensure that families can shop conveniently for both school and home needs. This focus on affordability is crucial as families continue to navigate high inflation and changing economic conditions. The Back to School List feature not only streamlines shopping for parents but also integrates seamlessly into Kroger's broader strategy of offering value alongside groceries.
Kroger's launch of the Back to School List is complemented by promotional offerings, such as the Big Deal! packs, which include kid-friendly lunch options. These packs feature items like Kroger® Oven Roasted Turkey Breast and Chewy Chocolate Chip Granola Bars, along with a variety of fruits and vegetables. By providing healthy, appealing lunch options at competitive prices, Kroger reinforces its commitment to supporting families during the busy back-to-school season while fostering customer loyalty.
### Additional Developments
In a significant leadership change, Kroger announces George Vincent as its new secretary and general counsel, effective August 4, 2025. Vincent brings a wealth of experience in corporate law, having previously served as a partner and managing partner at Dinsmore & Shohl. His appointment follows the retirement of Christine Wheatley, who has held the general counsel position since 2014 and is recognized for her impactful contributions to the company.
Meanwhile, the grocery sector at large faces increasing challenges, as evidenced by the recent closure of four grocery stores by Homeland Acquisition Corp. due to poor financial performance. This reflects broader industry pressures, including heightened competition and changing consumer habits, which continue to reshape the landscape for grocery retailers.