Marriott Vacations Worldwide Launches NFL Campaign with Adam Devine as ‘Fanbassador’
- Marriott Bonvoy launches an NFL campaign with Adam Devine as "Fanbassador," featuring collectible keycards called "Keysakes."
- Fans can collect NFL-themed keycards for a chance to win a night in the Marriott Bonvoy Super Bowl Sleepover Suite.
- The campaign highlights Marriott Bonvoy's commitment to memorable experiences that celebrate sports culture during the NFL season.
Marriott Bonvoy Unveils Unique NFL Campaign with Adam Devine as “Fanbassador”
Marriott Bonvoy, the acclaimed travel platform under Marriott International, launches an innovative campaign designed to engage NFL fans in a unique and interactive way. Renowned actor and comedian Adam Devine is appointed as the 2025 NFL "Fanbassador," spearheading an initiative that transforms hotel keycards into collectible memorabilia known as "Keysakes." This creative venture collaborates with six global artists, blending art and sports to craft NFL-themed keycards that not only serve as stylish collectibles but also create opportunities for fans to win exclusive experiences.
The campaign's highlight is the chance to secure a night in the luxurious Marriott Bonvoy Super Bowl Sleepover Suite at Levi's Stadium during Super Bowl LX in 2026. Fans can collect these specially designed keycards throughout the NFL season, with each card increasing their chances of winning the coveted suite experience. Devine, who is known for his exuberance and passion for football, actively encourages fans to engage with the campaign, expressing his excitement about the blending of football fandom and hospitality. He states, “Football fans now get to collect keys that can help unlock the Super Bowl Sleepover Suite – how crazy is that?”
This initiative not only resonates with the deep-seated enthusiasm of NFL followers but also reinforces Marriott Bonvoy's commitment to creating memorable experiences that celebrate sports culture. The campaign culminates at the Super Bowl in San Francisco, where Devine is set to announce the winner of the Sleepover Suite, further integrating the thrill of the game with the hospitality brand's ethos. Through this innovative approach, Marriott Bonvoy continues to solidify its position in the competitive landscape of travel and leisure, marking a significant step in the intersection of sports and hospitality.
In other notable developments, CG Developers, the real estate division of CG Corp Global, has recently launched the first JW Marriott Residence in Dubai. This project symbolizes a significant milestone for the company, which aims to elevate luxury living standards in the region. Additionally, CG Corp Global is collaborating with Marriott to transform The Farm at San Benito into the first Autograph Collection property in the Philippines, showcasing a commitment to innovation and expansion in the luxury market. This strategic alliance not only enhances CG Developers' global footprint but also reflects Marriott's dedication to diversifying its hospitality offerings.
