ON24 Enhances Digital Engagement Growth in Life Sciences Through Key Partnerships
- ON24 significantly enhances digital engagement in life sciences, contributing to a 13% increase in 2023.
- The partnership with CSL Behring utilizes ON24’s platform to improve healthcare professional access to educational resources.
- ON24’s solutions promote compliance and adaptability, meeting regulatory needs while fostering effective communication in the life sciences sector.
ON24 Drives Digital Engagement Growth in Life Sciences with Strategic Partnerships
In 2023, the life sciences industry experiences a notable 13% increase in digital engagement, significantly outpacing the global average by five percentage points. This surge highlights a shift towards more effective digital strategies within the sector, with ON24 playing a crucial role through its advanced engagement platforms. The recent 2024 Life Sciences Digital Engagement Benchmarks Report underscores ON24's influence, particularly through its collaboration with CSL Behring, a prominent biotherapeutics company dedicated to saving lives. This partnership showcases the potential of intelligent engagement solutions to transform how healthcare professionals (HCPs) interact with medical content and services.
The collaboration between ON24 and CSL Behring marks a pivotal advancement in the way HCPs access educational resources. By leveraging ON24’s platform, CSL Behring enhances its HCP engagement program, effectively reaching over a thousand healthcare professionals while attracting numerous potential clients. Stuart Davis, Director of Commercial Enablement at CSL Behring, highlights the transformative impact of on-demand webinars, which have significantly bolstered customer engagement and broadened their global outreach. Prior to integrating ON24’s solutions, CSL Behring faced challenges with fragmented digital tools that lacked cohesive integration with their existing Veeva CRM system. This disjointed approach hindered scalability and consistency in content delivery, ultimately limiting their ability to connect with healthcare professionals effectively.
With ON24’s comprehensive Intelligent Engagement Platform, CSL Behring successfully delivers integrated educational programs that include both live and on-demand options across 40 countries, all without increasing staff demands. The seamless integration with Veeva CRM empowers CSL Behring to analyze audience behavior in real time, facilitating more effective follow-up strategies and fostering deeper customer relationships. Callan Young, CMO of ON24, emphasizes the importance of maintaining compliance while adapting to the rapidly evolving needs of patients and providers within the highly regulated life sciences landscape. This partnership not only exemplifies the power of innovative digital engagement strategies but also reinforces CSL Behring's commitment to delivering essential life-saving therapies to the healthcare community.
In addition to the successful partnership with CSL Behring, ON24’s engagement solutions reflect a broader trend within the life sciences sector towards enhanced digital communication. As companies increasingly prioritize digital engagement, ON24 positions itself as a leader in providing the necessary tools to meet these evolving demands. The integration of analytics and user-friendly platforms enables organizations to create tailored content that resonates with their audience, ultimately improving educational outreach and patient care.
Furthermore, ON24’s focus on compliance and adaptability ensures that their solutions align with the stringent regulatory requirements of the life sciences industry. By fostering an environment where healthcare professionals can access relevant and timely information, ON24 plays a vital role in supporting the ongoing education and engagement of HCPs, which is essential for driving innovation and improving health outcomes.
