PDS Biotechnology: TruGolf Launches Innovative Flagship Location to Transform Retail Entertainment
- TruGolf is opening a 6,045 square foot flagship location in Cherry Hill, New Jersey, by late 2025.
- The new site will combine high-tech golf simulators with an upscale dining experience to attract diverse audiences.
- TruGolf's innovative concept aims to redefine retail entertainment, enhancing foot traffic and community engagement at The Plaza.
TruGolf’s New Flagship Location: A Game-Changer for Retail Entertainment
TruGolf, a company renowned for its cutting-edge golf simulators, embarks on a transformative journey by signing a lease for a 6,045 square foot flagship location at The Plaza at Cherry Hill in New Jersey. This marks the brand's first foray into brick-and-mortar retail, where it intends to fuse high-tech golfing with an upscale dining experience. Scheduled to open before the end of 2025, the new site promises to be more than just a storefront; it aims to redefine the shopping experience through a unique "eatertainment" concept that combines high-tech golf simulators with a full-service restaurant and bar. This innovative approach is designed to attract not only golf enthusiasts but also families and groups seeking leisure activities.
The strategic choice of The Plaza at Cherry Hill underscores TruGolf's commitment to establishing a vibrant community hub. The retail center is already home to a selection of national brands, including Aldi and a new Total Wine store, which enhances its appeal as a shopping destination. Dr. Ben Litalien, TruGolf’s Chief Development Officer, emphasizes that the site’s prime location next to the bustling Cherry Hill Mall will further drive foot traffic and engagement. By creating an immersive experience that blends recreation and dining, TruGolf aims to capture a diverse audience, encouraging longer visits and repeat patronage.
Urban Edge Properties, the owner of The Plaza at Cherry Hill, is also poised to enhance the shopping atmosphere through property improvements. Ronnie Bertrand, Urban Edge’s Director of Leasing, notes the company’s focus on identifying retail opportunities that resonate with community needs. The introduction of TruGolf’s flagship location aligns with this vision, offering a dynamic space for social interaction and entertainment. This development signifies a broader trend in retail, where experiential offerings increasingly take precedence over traditional shopping, thereby revitalizing the retail landscape.
In addition to the opening of TruGolf's flagship store, Urban Edge Properties is committed to ongoing enhancements at The Plaza at Cherry Hill. These upgrades aim to provide a refreshed shopping environment that appeals to modern consumers seeking unique experiences. The integration of TruGolf’s innovative dining and entertainment concept is expected to not only elevate foot traffic but also establish the plaza as a key destination in the region.
As TruGolf and Urban Edge collaborate on this project, the retail landscape is set for significant changes, illustrating how businesses adapt to evolving consumer preferences. The combination of high-tech entertainment and dining is likely to influence future retail developments, emphasizing the importance of creating engaging spaces that attract and retain customers.