Plug Power Partners with Fetch and Kard to Enhance Consumer Loyalty through Rewards
- Fetch partners with Kard to enhance rewards experience for 12.5 million monthly users and attract major brands.
- The collaboration aims to improve customer loyalty by transforming everyday purchases into lasting rewards for consumers.
- Fetch leverages AI and machine learning to personalize rewards, strengthening its competitive edge in the rewards marketplace.
Fetch Partners with Kard to Elevate Consumer Loyalty through Rewards
Fetch, a leading rewards app in the United States, announces a strategic partnership with Kard, a rewards infrastructure and demand platform, to enhance its offerings and attract prominent restaurant and retail brands. This collaboration aims to improve the rewards experience for Fetch’s 12.5 million monthly active users while enabling brands to cultivate customer loyalty amid tightening consumer and business budgets. Daniel Block, Fetch’s Head of Corporate Business Development, states that the partnership will provide users with more ways to earn rewards, transforming everyday purchases into lasting loyalty for brands.
Kard’s extensive network, which includes collaborations with over 50 financial institutions and card issuers, positions Fetch to leverage this infrastructure effectively. The partnership represents a growing trend in rewards-based advertising, where platforms like Fetch and Kard incentivize consumer engagement and foster long-term relationships between consumers and brands. Ben Mackinnon, CEO of Kard, highlights that this alliance enhances value for both consumers and brands by facilitating connections with loyal shoppers, creating a mutually beneficial ecosystem.
Fetch’s goal is to solidify its status as the premier rewards-for-everything app by expanding its reach into diverse sectors, such as local restaurants, fuel, and streaming services. Utilizing advanced artificial intelligence and machine learning technologies, Fetch processes billions of spending transactions annually, with users submitting approximately 11 million receipts daily. With over $1 billion collectively earned in Fetch Points, this partnership is a pivotal step in Fetch's mission to empower consumers while helping brands build lasting customer connections.
In addition to the partnership with Kard, Fetch is poised to further innovate in the rewards landscape. The integration of AI and machine learning technologies allows Fetch to analyze consumer behavior and spending patterns, ensuring a personalized rewards experience that adapts to user preferences. This strategic direction underscores Fetch's commitment to not only retaining its existing user base but also attracting new customers by offering compelling rewards that resonate with their everyday spending habits.
As Fetch expands its capabilities through this partnership, the company is set to enhance its competitive edge in the rewards marketplace. By aligning with Kard, Fetch not only taps into a broader network of brands but also positions itself to lead in creating impactful and engaging loyalty programs that benefit both consumers and businesses, marking a significant evolution in the rewards app landscape.
