Ribbon Communications Appoints Steve McCaffery as EVP of Global Sales to Drive Growth
- Ribbon Communications appoints Steve McCaffery as Executive Vice President of Global Sales, effective October 2025.
- McCaffery brings extensive industry experience and previously led APAC and EMEA sales divisions at Ribbon.
- The company emphasizes commitment to innovation, customer value, and sustainability in telecommunications solutions.
Ribbon Communications Strengthens Leadership with New Global Sales Executive
Ribbon Communications Inc., a prominent player in real-time communications technology and IP optical networking solutions, announces the appointment of Steve McCaffery as Executive Vice President of Global Sales, effective at the end of October 2025. This strategic move is part of the company’s efforts to enhance its sales capabilities amid the evolving demands of the telecommunications sector. McCaffery, who will be operating from the UK and reporting directly to CEO Bruce McClelland, brings a wealth of experience and a robust network of relationships within the industry, positioning him as a key asset in driving the company’s growth strategy.
With a history of leadership roles at well-known companies such as Halo Technology, Motorola, Google, and ARRIS, McCaffery has demonstrated a strong ability to navigate complex market landscapes. His previous tenure at Ribbon, where he led the APAC and EMEA sales divisions from 2021 to 2023, further equips him with a deep understanding of the company's portfolio and customer needs. CEO Bruce McClelland underscores the importance of McCaffery’s expertise in guiding clients through technological shifts, particularly as the industry increasingly prioritizes advancements in data centers and artificial intelligence investments. This focus aligns with Ribbon's commitment to delivering innovative solutions in a rapidly changing market.
As McCaffery steps into this pivotal role, he will succeed Dan Redington, who is departing the company to explore other opportunities. McCaffery expresses enthusiasm for collaborating with Ribbon's global sales organization to unlock new growth avenues and enhance customer value. The company remains dedicated to modernizing networks for clients, helping them achieve better business outcomes in the current data-driven environment. Additionally, Ribbon emphasizes its commitment to Environmental, Social, and Governance (ESG) principles, as highlighted in its annual Sustainability Report, showcasing its focus on responsible business practices.
In other developments, Ribbon Communications continues to prioritize advancements in secure cloud communications and IP and optical networking solutions. The company's strategic focus on sustainability and technological modernization positions it uniquely within the telecommunications landscape, allowing it to address both current and future customer needs effectively. For more information about Ribbon Communications and its offerings, interested parties can visit their official website at rbbn.com.
