SACHEU Expands Makeup Line with Ulta Beauty Collaboration for Enhanced Accessibility
- SACHEU's full makeup range will launch at Ulta Beauty stores nationwide on July 7, 2025.
- The collaboration enhances SACHEU's visibility and offers exclusive early access to new product launches at Ulta.
- Ulta Beauty aims to meet consumer desires for innovative, authentic products through its partnership with SACHEU.
SACHEU Expands Its Reach Through Ulta Beauty Collaboration
SACHEU, a cosmetics brand that has gained significant traction on TikTok, is set to launch its complete makeup assortment in Ulta Beauty stores nationwide starting July 7, 2025. This significant rollout marks an important milestone for SACHEU, as it allows customers to experience the full range of its popular products, including the Cheek STAY-N®, Contour STAY-N®, Liquid Glow STAY-N®, and viral Lip Liner STAY-N® in person. Previously, SACHEU made its debut at Ulta in December 2021 with a limited selection, which quickly garnered a cult following. The expansion represents a strategic move to enhance the brand's visibility and accessibility at one of the leading beauty retailers in the United States.
Vincent Hickey, Chief Commercial Officer of SACHEU, underscores the importance of this partnership with Ulta Beauty, highlighting how it aligns with the brand's community-driven ethos of inclusivity and innovation. The collaboration allows SACHEU to bring its entire experience to life, engaging a broader audience and fostering deeper connections with consumers. In addition to the full assortment, Ulta will provide exclusive early access to new launches, including the Eyeshadow Stay-N® and Eyeliner Stay-N®, thereby bolstering SACHEU’s offerings and enhancing its market presence. This collaboration not only amplifies SACHEU's brand story but also enriches Ulta's diverse product lineup, catering to the evolving demands of beauty consumers.
Kaitlin Rinehart, Vice President of Merchandising at Ulta Beauty, emphasizes SACHEU’s adeptness in leveraging social media to engage a vibrant fan base, reflecting the creative spirit of contemporary beauty trends. The partnership aims to meet consumer desires for authenticity, long-lasting performance, and user-friendly formulas. By aligning with brands that resonate with current beauty aesthetics and consumer expectations, Ulta Beauty reinforces its commitment to championing innovative products in the beauty landscape. This strategic expansion not only marks a significant step in SACHEU's growth but also enhances Ulta Beauty's reputation as a destination for cutting-edge beauty brands.
The collaboration signifies a growing trend within the beauty industry, where social media presence plays a pivotal role in a brand’s success. As consumers increasingly seek out products that resonate with their values and lifestyle, partnerships like SACHEU and Ulta Beauty's highlight the importance of adapting to meet these evolving consumer preferences. This initiative reflects both brands' dedication to authenticity and innovation, setting a precedent for future collaborations in the beauty sector.