Shift4 Payments Partners with Suntory for MARU-HI Variety Pack Launch in U.S.
- Suntory's MARU-HI Variety Pack features four flavors and aims to compete in the U.S. ready-to-drink market.
- The launch in California is scheduled for June 2025, followed by Hawaii in July 2025.
- Suntory's strategy focuses on consumer preferences for variety, convenience, and sustainable beverage offerings.
Suntory’s MARU-HI Variety Pack Launches in the U.S.
Suntory Holdings announces the U.S. launch of its MARU-HI Variety Pack, marking a significant milestone for the brand since its introduction in January 2025. This 12-pack selection features an innovative assortment of four flavors: Traditional Citrus, Strawberry, Pineapple, and Kiwi. With each can containing 5% alcohol by volume, approximately 128 calories, and fewer than 8 grams of carbs, the MARU-HI Variety Pack is positioned as a refreshing option for consumers seeking ready-to-drink cocktails. The launch is set to occur in California by the end of June 2025, with availability in Hawaii starting July 2025.
The decision to offer a multi-flavor pack reflects Suntory’s keen understanding of consumer preferences for variety and convenience, especially during social gatherings like barbecues and beach outings. Each flavor in the pack is crafted to provide a distinct tasting experience, from the zesty lemon-lime notes of Traditional Citrus to the tropical essence of Pineapple. This thoughtful blend caters to diverse palates, allowing consumers to explore the nuances of each flavor without having to commit to a single option. The suggested retail price of around $21.99 aligns the product competitively with leading hard seltzer brands, further positioning MARU-HI as a contender in the booming ready-to-drink market in the U.S.
Suntory’s broader strategy aims to establish itself as a leader in the ready-to-drink beverage sector by 2030. The MARU-HI brand takes inspiration from Japan’s Chu-hi cocktails, which have garnered popularity in Tokyo’s Izakaya bars. By bringing this innovative product to the U.S. market, Suntory not only diversifies its portfolio but also taps into a growing segment of consumers who favor convenient and flavorful alcoholic beverages. As the company emphasizes creating rich experiences in harmony with nature, the MARU-HI launch aligns with its commitment to sustainability and quality in beverage offerings.
In addition to the MARU-HI rollout, Suntory continues to expand its global presence through various initiatives and product offerings. The company's emphasis on premium beverages, including award-winning Japanese whiskies, reinforces its reputation as a global beverage leader. Consumers can explore MARU-HI products through the brand's website and social media platforms, enhancing engagement and accessibility in this competitive market.
Overall, Suntory's introduction of the MARU-HI Variety Pack is a strategic move that highlights the company’s adaptability and focus on consumer trends, setting the stage for its growth in the evolving ready-to-drink landscape.
