Spin Master Corp. Appoints Christina Miller as New CEO in Leadership Transition
- Christina Miller will become CEO of Spin Master Corp. on July 7, 2025, succeeding Max Rangel.
- Miller aims to leverage Spin Master’s iconic brands and digital platforms to enhance innovation and audience engagement.
- The company focuses on long-term growth and resilience amid industry changes, supported by its award-winning brands.
Leadership Transition at Spin Master Corp: A New Era Under Christina Miller
Spin Master Corp., a leading global children's entertainment company, prepares for a significant leadership transition as Christina Miller is appointed CEO, effective July 7, 2025. Miller succeeds Max Rangel, who steps down after steering the company through a dynamic phase marked by diversification and enhanced supply chain capabilities. Rangel's tenure has been pivotal, as he successfully positioned Spin Master for long-term growth amidst the competitive toy industry landscape. His leadership has been characterized by a strategic focus on innovation and brand expansion, allowing the company to strengthen its market presence.
Christina Miller's extensive experience in the media and entertainment sectors, combined with her tenure on Spin Master’s Board of Directors since May 2020, makes her a fitting choice to lead the company into its next chapter. Previously, as President of WarnerMedia’s Kids, Young Adults, and Classic division, Miller oversaw the development of popular content and franchise management for major brands like Cartoon Network and Adult Swim. Her vision for Spin Master revolves around leveraging the company’s iconic brands such as PAW Patrol, Rubik's Cube, and Melissa & Doug, alongside its digital platforms, Toca Boca and Piknik, which collectively engage over 70 million active users. Miller expresses enthusiasm in harnessing Spin Master’s creative strengths to unlock its full potential, signaling a commitment to innovation and audience engagement.
As part of a carefully planned succession process, Rangel will work closely with Miller over the next three months to ensure a seamless transition. This approach not only highlights Spin Master’s dedication to strategic leadership but also reflects a broader commitment to maintaining stability during this pivotal change. The company's operations, which span nearly 20 countries and involve over 2,500 employees, underscore its global reach and influence in creating exceptional play experiences through its integrated creative centres in Toys, Entertainment, and Digital Games.
In addition to the leadership change, Spin Master continues to focus on its long-term strategy for growth and resilience in a rapidly evolving industry. The company’s award-winning brands and in-house entertainment studio position it well to adapt to shifting consumer preferences and technological advancements. As Miller takes the helm, the toy industry watches closely to see how her experience and vision will shape the future of Spin Master Corp.
