Summit Hotel Properties: Dig Inn Launches Nostalgic BBQ Summer Menu to Reconnect with Customers
- Dig Inn launches a BBQ-focused summer menu to evoke nostalgia and reconnect with customers.
- The menu features comforting BBQ dishes using high-quality ingredients and traditional cooking methods.
- Dig Inn enhances customer engagement through its website and app, promoting a warm dining experience.
Dig Inn Revives Nostalgia with BBQ-Focused Summer Menu
In a strategic move to reconnect with its customer base, Dig Inn, a fast-casual restaurant chain celebrated for its seasonal and scratch-cooked comfort food, announces the launch of its BBQ-focused summer menu. This initiative, which also marks the reclamation of the brand’s original name from 2011, aims to evoke a sense of nostalgia among diners who long for the simplicity and quality of traditional home cooking. The summer menu is set to be available at all Dig Inn locations through August 31, featuring an array of comforting BBQ dishes crafted with care and attention to detail.
The summer offerings highlight a commitment to authentic BBQ flavors, showcasing items such as the Shredded BBQ Beef Brisket, which undergoes an overnight braising process to enhance its taste. Additional menu items include the Backyard BBQ Plate and the Nashville Hot Crispy Sandwich, complemented by signature sides like roasted street corn and pickle slaw. This focus on high-quality ingredients and preparation techniques resonates with Dig Inn's mission to elevate home cooking. Chief Marketing Officer Jessica Serrano articulates the brand's dedication to offering comforting meals in today’s fast-paced world, ensuring that nostalgia for simpler times is encapsulated in every dish.
Moreover, the menu introduces family-style options, including the Shredded BBQ Beef Brisket Family Dinner and various catering packages, making it easier for groups to enjoy the comforting flavors of BBQ together. As Dig Inn operates over 30 locations across the Northeast, this seasonal initiative aligns with their ongoing commitment to crafting made-to-order, seasonal dishes that not only satisfy appetites but also foster a warm, inviting atmosphere for diners. The culinary team at Dig Inn, led by Director of Culinary Innovation Min Kong, emphasizes the importance of slow cooking and authentic preparation methods, reinforcing the brand’s core values of quality and community.
In addition to its new menu, Dig Inn actively engages with customers by encouraging them to explore nearby locations through their website and dedicated mobile app. This approach not only promotes their seasonal offerings but also strengthens their relationship with patrons, emphasizing a shared passion for good food and great company.
As Dig Inn embraces this nostalgic journey back to its roots, the restaurant chain sets itself apart in the competitive fast-casual dining landscape, reaffirming its commitment to quality and customer experience while catering to the evolving preferences of modern diners.
