Tapestry Expands Sustainability Efforts with $15M Investment in Gen Phoenix Partnership
- Tapestry expands its partnership with Gen Phoenix, investing $15 million to enhance sustainable materials and practices.
- The collaboration shifts from vendor to partnership, focusing on shared research and development for innovative materials.
- Tapestry's sustainability initiatives aim to improve corporate responsibility and appeal to environmentally conscious consumers.

Tapestry Strengthens Commitment to Sustainability Through Expanded Partnership with Gen Phoenix
Tapestry, Inc., the parent company of renowned brands such as Coach, Kate Spade, and Stuart Weitzman, enhances its commitment to sustainability with an expanded partnership with Gen Phoenix, a leader in sustainable recycled leather fiber materials. Announced on July 15, 2025, this collaboration includes a new three-year supply agreement and a significant $15 million Series round investment, led by Material Impact. This investment allows Tapestry to increase its equity stake in Gen Phoenix to 9.9%, nearly quadrupling its original investment from 2023. John Kennedy, CEO of Gen Phoenix, describes this partnership as a pivotal milestone for sustainable materials, showcasing the potential of circular innovation to meet the requirements of major global brands.
The partnership between Tapestry and Gen Phoenix has evolved from a traditional vendor relationship to a collaborative model that emphasizes shared research and development, factory resources, and design insights. This innovative approach aims to create materials that honor Tapestry's leather heritage while also promoting a circular economy. Scott Roe, Tapestry's CFO and COO, highlights that this investment underscores the company's commitment to aligning purpose with profit, enabling the delivery of high-quality materials that meet consumers' evolving expectations. This strategic alliance not only fosters material innovation but also positions both firms as leaders in the promotion of sustainable solutions within the fashion industry.
As Tapestry continues to deepen its focus on sustainability, the implications for the fashion industry are significant. The collaboration with Gen Phoenix highlights Tapestry's proactive approach to integrating eco-friendly practices into its operations, which resonates with a growing consumer base increasingly prioritizing corporate responsibility. This strategic direction reflects broader trends in the retail landscape, where sustainability is becoming a key differentiator. Tapestry's ongoing commitment to these initiatives is expected to enhance its appeal and competitiveness in the market, reinforcing its position as a forward-thinking leader in the fashion industry.
In addition to the partnership with Gen Phoenix, Tapestry recently unveiled new sustainability initiatives aimed at enhancing its environmental responsibility. While specific details of these initiatives remain undisclosed, the company acknowledges the importance of aligning its corporate strategies with sustainable practices. As consumers become more environmentally conscious, Tapestry's efforts are anticipated to bolster its brand image and foster long-term growth.
Overall, Tapestry's enhanced partnership with Gen Phoenix and its ongoing sustainability initiatives illustrate the company's dedication to not only improving its corporate image but also making a positive impact on the environment and society. This commitment positions Tapestry favorably in a competitive market increasingly influenced by consumer demand for responsible practices.