Tuniu Celebrates Nostalgia: Garelick Farms' "Got Milk?" Photo Studio Tour 30th Anniversary Event
- Garelick Farms celebrates the 30th anniversary of "got milk?" with the Got Milk Photo Studio Tour in Massachusetts.
- The event invites families to create milk mustache portraits, fostering community and shared experiences.
- Garelick Farms reinforces local ties while blending nostalgia with innovative marketing strategies to engage consumers.

Celebrating a Cultural Icon: Garelick Farms Hosts "Got Milk?" Photo Studio Tour
Garelick Farms® marks the 30th anniversary of the beloved "got milk?" mustache campaign with a special pop-up event, the Got Milk Photo Studio Tour, set to take place at The Big E in Franklin, Massachusetts, on September 27-28, 2025. This event serves as the final stop of a nationwide tour that has already captivated thousands of participants across the United States. The initiative celebrates not just a marketing slogan, but a cultural phenomenon that has become ingrained in American life. By inviting families and community members to create their own milk mustache portraits, Garelick Farms aims to evoke nostalgia while fostering a sense of community and shared experience.
The event provides attendees with a unique opportunity to step into the limelight and capture their own version of the iconic milk mustache, reminiscent of the advertisements that have entertained and resonated with audiences for decades. Each participant receives a complimentary, personalized print of their portrait, allowing them to take home a tangible memory of this celebratory occasion. Brad Lahrman, General Manager of Garelick Farms, emphasizes the event's importance for local families, noting the brand's strong ties to the New England community. This celebration not only commemorates the legacy of the milk mustache but also reinforces the brand’s commitment to community engagement and local pride.
In addition to the photo sessions, attendees can indulge in locally-sourced milk and cookies, adding a delightful touch to the experience and enhancing the nostalgic atmosphere. The event serves as a reminder of the enduring impact of "got milk?" on American culture while inviting people to connect with each other over shared memories and experiences. Garelick Farms looks forward to welcoming families, friends, and neighbors to this unique gathering, where they can celebrate authenticity, pride, and resilience through the lens of a simple yet powerful marketing campaign.
Garelick Farms continues to strengthen its community ties through events like the Got Milk Photo Studio Tour, illustrating the brand's dedication to its roots in New England. As the milk industry evolves, initiatives that celebrate cultural milestones resonate deeply with consumers and reinforce brand loyalty. This event not only highlights the nostalgic value of the "got milk?" campaign but also serves as an innovative marketing strategy that engages local communities in meaningful ways.
The company's commitment to celebrating local culture and heritage stands out in the competitive dairy market, showcasing how brands can leverage nostalgia and community spirit to enhance their presence and connection with consumers.