UBS Group AG and Dior Present 'House of Craft' Exhibition in New York, 2025
- UBS Group AG presents "UBS House of Craft x Dior," a free exhibition in New York from June 6-8, 2025.
- The collaboration highlights UBS's dedication to excellence and cultural engagement through artistry in fashion and client care.
- This initiative enhances UBS's brand visibility while reinforcing its commitment to supporting the arts and craftsmanship.
UBS and Dior Collaborate for a Unique Cultural Experience in New York
UBS Group AG announces the upcoming "UBS House of Craft x Dior," a free exhibition scheduled from June 6 to June 8, 2025, in New York City. This exclusive event aims to showcase the artistry and influence of all seven creative directors of the iconic fashion house Dior, spanning eight decades. Visitors will have the opportunity to experience the work of renowned designers, including Christian Dior, Yves Saint Laurent, Marc Bohan, Gianfranco Ferré, John Galliano, Raf Simons, and Maria Grazia Chiuri, along with a special tribute to Kim Jones. Curated by fashion icon Carine Roitfeld and photographed by Brigitte Niedermair, the exhibition promises to provide a deep dive into the craftsmanship that defines couture fashion.
The exhibition not only highlights the individual contributions of each designer but also reflects UBS's commitment to excellence and visionary service. John McDonald, UBS's Group Chief Marketing Officer, emphasizes that the concept of craft at UBS mirrors the dedication to client care and ambition that both UBS and Dior share. The collaboration seeks to celebrate the intricate processes and imaginative thinking that have shaped the legacy of Dior, emphasizing how these influences continue to resonate in the world of couture. Roitfeld's curation will reveal the meticulous details and innovative spirit that characterize each designer's work, presenting an opportunity for attendees to engage with the artistry behind haute couture.
More than just a fashion exhibition, "UBS House of Craft x Dior" serves as a platform for UBS to reinforce its brand values and cultural engagement. The event illustrates the bank's ongoing dedication to merging heritage with a forward-thinking vision, positioning itself as a champion of the arts and craftsmanship. This initiative aligns with UBS's broader strategy of enhancing its cultural footprint while appealing to clients and the public alike through shared values of creativity and excellence.
In addition to the exhibition, UBS continues to solidify its reputation as a leader in client services by intertwining high-profile cultural partnerships with its core business philosophy. This endeavor not only enhances UBS's brand visibility but also fosters community engagement, showcasing the bank's commitment to supporting the arts and celebrating the craftsmanship that defines both the financial and fashion industries. As the event approaches, it promises to be a significant milestone in UBS's cultural initiatives and a celebration of the enduring legacy of Dior.
