Venus Concept Partners with Kristin Ess Hair for Limited-Edition 'Wicked' Collection Launch
- Kristin Ess Hair collaborates with Universal Pictures to launch a limited-edition collection inspired by "Wicked: For Good."
- The collection includes bestselling hair care products with themed packaging and nourishing ingredients for hydration and shine.
- Available on Amazon and Ulta, this partnership merges beauty with storytelling, celebrating empowerment and individuality.
Kristin Ess Hair Unveils Limited-Edition Collection Tied to Universal's "Wicked: For Good"
Kristin Ess Hair announces an exciting new collaboration with Universal Pictures for the highly anticipated film "Wicked: For Good," set for release on November 21, 2025. This partnership introduces a limited-edition collection that reimagines four of the brand's bestselling hair care products, adorned with themed packaging inspired by the film’s enchanting narrative. The collection includes the Signature Shampoo and Conditioner, each retailing for $12, which feature nourishing ingredients such as avocado oil and castor oil, aimed at providing hydration and shine. Additionally, the Blow Dry Mist and Dry Shampoo, both priced at $15, offer innovative solutions for haircare enthusiasts, including heat protection and oil absorption.
The Blow Dry Mist acts as a heat protectant, shielding hair from damage while also reducing drying time and protecting against heat up to 450°F. Meanwhile, the Dry Shampoo boasts a Vitamin C-infused, talc-free formula that effectively absorbs excess oil and eliminates odors, making it a practical choice for those on the go. This collection not only enhances the haircare experience but also allows fans of the film to integrate a piece of its magic into their everyday routines. Molly Kennedy, VP of Brand Marketing at Maesa, emphasizes the synergy between the film’s themes of empowerment and individuality and Kristin Ess Hair's commitment to these values, creating a unique opportunity for brand engagement.
Available for purchase on platforms like Amazon.com and Ulta.com, the limited-edition collection is poised to attract beauty enthusiasts and "Wicked" fans alike. The collaboration signifies a significant milestone that highlights the intersection of beauty, storytelling, and community engagement. By blending cinematic excitement with everyday beauty routines, Kristin Ess Hair not only enhances its brand appeal but also contributes to a broader cultural narrative that celebrates individuality and creativity.
In addition to this collaboration, Kristin Ess Hair continues to focus on crafting high-quality products that resonate with consumers. The brand's commitment to using nourishing ingredients ensures that their offerings not only meet aesthetic needs but also promote hair health. As the beauty industry evolves, partnerships like this one exemplify an innovative approach to connecting with audiences through shared experiences and storytelling.
As the launch date approaches, consumers can find further details and updates on the Kristin Ess Hair website. This collaboration serves as a reminder of the power of synergy in the beauty industry, where brands can leverage popular culture to engage deeply with their consumer base.
