Via Renewables Inc - Class A Partners with Screenvision to Enhance Cinema Advertising Experience
- Screenvision Media extends its partnership with Marcus Theatres to enhance the moviegoing experience for audiences.
- The collaboration introduces a new "Platinum" advertising inventory during the preshow, capturing audience attention effectively.
- Screenvision aims to leverage its extensive network to innovate and enhance cinema advertising as box office attendance rebounds.
Screenvision Media Expands Partnership with Marcus Theatres to Elevate Moviegoing Experience
In a strategic move to enhance the cinema experience for audiences, Screenvision Media has announced an extension of its long-standing partnership with Marcus Theatres®, the fourth-largest cinema exhibitor in the United States. This collaboration, which spans 16 years, focuses on enriching the preshow environment for moviegoers by leveraging Screenvision’s extensive network of 60 theatres and 806 screens, prominently located in key markets such as Chicago, Milwaukee, and St. Louis. The renewed agreement reflects a shared commitment to providing engaging and immersive content that resonates with cinema audiences, particularly in a landscape poised for recovery as the box office rebounds in 2025.
As part of the partnership, Screenvision introduces a new "Platinum" advertising inventory that will be available just before the final two trailers during the Front + Center preshow. This prime advertising slot is designed to capture the attention of audiences at a critical moment, allowing brands to leverage the heightened anticipation leading up to the feature presentation. Mark Gramz, President of Marcus Theatres, expresses pride in the enduring relationship with Screenvision, emphasizing their mutual goal of creating a captivating atmosphere for patrons. The collaboration promises not just to elevate the preshow experience but also to ensure that the content delivered is both relevant and engaging for moviegoers.
Screenvision’s expansive reach, which encompasses nearly half of all measured cinema admissions, positions it strategically within the cinema advertising sector. With a presence across 14,000 screens in 2,300 locations nationwide, covering 94% of designated market areas (DMAs), the company collaborates with over 150 theatrical circuits. This extensive network allows Screenvision to capitalize on the anticipated resurgence of cinema attendance, thus reinforcing its leading position in the industry. Through innovative content partnerships and technology, Screenvision aims to continue evolving the preshow experience, ensuring it remains an integral part of the moviegoing journey.
In addition to the expanded partnership with Marcus Theatres, Screenvision is focused on leveraging its substantial market presence to introduce new advertising formats and partnerships that can further resonate with audiences. The cinema experience is increasingly viewed as an opportunity for brands to connect with consumers in a unique environment, and Screenvision is well-positioned to facilitate these connections.
The renewed agreement highlights the importance of innovation in the cinema advertising landscape, as companies like Screenvision seek to create memorable experiences that enhance audience engagement. As the industry anticipates a revival in box office performance, Screenvision’s commitment to transforming the preshow experience stands to benefit both advertisers and moviegoers alike.
