Via Renewables Inc: Screenvision and Marcus Theatres Enhance Cinema Advertising Partnership
- Screenvision Media and Marcus Theatres extend partnership to enhance cinema advertising and audience engagement.
- New "Platinum" inventory offers premium advertising slots before trailers, boosting brand visibility.
- Collaboration aims to redefine cinema advertising and capitalize on audience return to theaters.
Strengthening Cinema Advertising Through Innovation: Screenvision Media and Marcus Theatres' Extended Partnership
Screenvision Media and Marcus Theatres® have solidified their long-standing partnership with an extended agreement aimed at enhancing the moviegoing experience through innovative advertising solutions. This collaboration, which spans 16 years, seeks to leverage Screenvision's expansive network of 60 theatres and 806 screens in key markets such as Chicago, Milwaukee, and St. Louis. The focus of this partnership is to create a more engaging preshow environment for audiences while providing brands with prime advertising opportunities during the cinematic experience.
In a notable development, Screenvision introduces "Platinum" inventory, which will be strategically placed just before the final two trailers during the Front + Center preshow. This premium advertising slot provides brands with an exclusive opportunity to connect with moviegoers at a peak moment, thus enhancing brand visibility when audiences are most receptive. Screenvision's commitment to evolving the preshow experience is evident as they plan to incorporate exclusive content partnerships and innovative technology, ensuring that advertising remains relevant and engaging for viewers.
Mark Gramz, President of Marcus Theatres, emphasizes the importance of this enduring relationship, noting the shared mission to create an immersive environment for patrons. The partnership not only supports a robust advertising ecosystem but also positions both companies at the forefront of cinema advertising as the industry anticipates a strong recovery heading into 2025. With Screenvision's reach covering nearly half of all measured cinema admissions across 14,000 screens nationwide, this collaboration stands to redefine how brands engage with audiences in the cinema setting.
In addition to enhancing the preshow experience, this partnership signifies a strategic move in the evolving landscape of cinema advertising. As audiences gradually return to theaters, Screenvision aims to capitalize on this momentum to further enrich its offerings. The collaboration with Marcus Theatres reinforces the importance of innovation and audience engagement in driving success within the cinema advertising sector.
Overall, the extended agreement between Screenvision Media and Marcus Theatres serves as a pivotal step in transforming the cinema advertising landscape, providing audiences with enhanced experiences while offering brands valuable opportunities to connect with consumers in a captivating environment.
