Walt Disney Co Celebrates 70 Years Honoring U.S. Veterans Through Tradition and Events
- The Walt Disney Company has honored U.S. veterans for 70 years with daily flag retreat ceremonies at Disneyland.
- Disney integrates patriotic elements into events, including hosting military bands during Independence Day celebrations.
- The company features art exhibits and surprise visits for military personnel, reinforcing its commitment to honoring service members.

Disney's Unwavering Tribute to U.S. Veterans Marks 70 Years of Tradition
The Walt Disney Company celebrates a significant milestone in its long-standing tradition of honoring U.S. veterans, marking 70 years since the inception of its flag retreat ceremonies at Disneyland. This cherished practice began on July 17, 1955, coinciding with the park's opening, and has since become a daily tribute to military service members. The Magic Kingdom in Florida joined in this ceremonial homage upon its opening in 1971. In a recent promotional video, Disney emphasizes its commitment to honoring veterans, stating, “every single day Disneyland has honored veterans with an American tradition.” This commitment is not merely ceremonial; it reflects a deep-rooted respect for those who serve the nation.
As part of the celebrations for America’s 249th Independence Day, Disneyland hosts the 1st Marine Division Band during its Flag Retreat Ceremony, followed by a spectacular fireworks display titled "Disney’s Celebrate America! — A Fourth of July Concert in the Sky." Such events not only showcase Disney's dedication to honoring the military but also enhance the park experience by integrating patriotic elements into the entertainment offerings. This year also marks a notable celebration of the U.S. Army's 250th birthday, highlighted by performances from the Army’s 3rd Infantry Division Band on June 14, 2025. These events serve as powerful reminders of the company’s role in commemorating the sacrifices made by service members.
Disney’s commitment to honoring veterans extends beyond ceremonial practices. The company recently features an art exhibit showcasing portraits of veterans painted by former President George W. Bush, further solidifying its dedication to military recognition. The legacy of honoring veterans is deeply embedded in Disney's history, with its founders, Walt and Roy Disney, having served in World War I. Walt drove an ambulance for the Red Cross, while Roy served as a petty officer in the Navy. This historical connection reinforces Disney’s ethos, encapsulated in its statement, “It’s where heroes work and veterans are celebrated.” As the nation approaches its 250th anniversary, Disney continues to stand as a beacon of support for American service members.
In addition to these initiatives, Disney organizes special events, such as surprise visits for military personnel, like the recent Disneyland experience for 100 U.S. Navy sailors and Marines. These gestures promote a sense of community and appreciation among visitors and service members alike. Disney's ongoing efforts demonstrate a commitment not only to entertainment but also to honoring the sacrifices and contributions of those who protect the nation.